Medallion Energy Services

Medallion Energy Services
Medallion Energy is an instrumentation company based out of Grande Prairie Alberta. They have built a trustworthy reputation in the oil and gas industry by focusing on exceptional service and a partnership approach with their clients. They focus on sourcing top-tier products and hiring the best technicians in the industry. With over 60 electrical and instrumentation technicians, Medallion is ready to take on projects of all sizes as well as all maintenance needs.
Challenge
Medallion Energy has built a great reputation in the industry, and wanted to update its brand to reflect that. They had an established logo but an outdated website and no marketing and sales collateral. Their team has done some research of competitors' websites and brand presence online to compare how they stack up. They had great working relationships with their current client base but they were ready to focus on experiential growth and wanted to showcase their company with a higher level of professionalism and polish so when clients looked them up online their brand, website and online presence were comparable and competitive with larger competitors.
Solution
Honouring their logo and brand colours, we slightly tweaked the font in the logo to have a modern industrial look. With branding in place, we turned our focus to the website that focused on customer service and highlighted Medallion’s commitment to excellence. We used a modern professional design and paired it with industrial images to add an industrial touch and showcase in-field work. We wanted to reflect the new modern look across all other marketing materials and designed corresponding sales and marketing materials including sell sheets, brochures, trade show materials (booth, banners, branded swag and materials) and stationery set to create a cohesive brand experience across all customer touchpoints.