Just because most social media stories only last for twenty-four hours doesn’t mean you shouldn’t take the time to create a detailed content plan. Your social media story content relies on it to keep your brand image, message, and value consistent and audience engaged. Avoid confusing and boring your audience with lackluster or a hard sales-like approach on your social media stories.
Here are six tips to help improve your social media story content to increase your engagement and other important business conversions:
Be Personable and Less Formal
A mix of informal and formal content is the best approach when it comes to stories. However, lean more on the less formal side and use your website, YouTube channel, and other platforms or platform features for more professional content. Viewers want to get to know you and what you really stand for. They want to know you are real and honest. Due to the short time limit and engaging features social media stories have to offer. This is a great tool to do that.
Avoid Generic or Reposted Content
Don’t use your stories to simply repost content without making it more unique or different in some way. There is nothing wrong with repurposing, but that doesn’t mean you shouldn’t change it up somehow. This also includes using generic templates or limiting the variety of content you share with your viewers.
Get Your Audience Involved
Always have your audience at the top of your priority list when making stories and other social media content. While increasing your income is highly crucial to your business, you can’t get that without your target audience or a product that actually benefits them. So the more you keep them at the center of your focus, the better your content will be, and the more your products or services will improve.
Less is More
Don’t over-explain, use too much text or overcrowd your image or video with too many emojis. This can easily confuse your viewers, make them leave, or repeat the slide too many times, which can become a hassle.
Use Both Images and Video
Again, adding variety to your content with different images, videos, and templates or formats is important. This is how you keep your audience interested during the full length of the story and after.
Incorporate Audio and Captions
Audio and captions are a simple way to change your content while sharing key information with your audience. For example, many of those on Instagram don’t view stories with sound on, meaning if you talk, they will miss out. Captions are your way to capitalize fully on your target audience.
Keep these six social media improvement tips in mind when creating your next social media story content plan to ensure it achieves the business goals and objectives you need to succeed. Don’t post lackluster or invaluable content only because you believe the tool is useful and need to keep a consistent schedule. In order to gain the benefits, the content needs to be valuable to your audience too.
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