These reviews make our day! Our goal is always to create work that reflects your business and your values.
#testimonials #marketingguardians #marketingagency #websitedesign
Ready to take your business to the next level?
With the Canada Digital Adoption Program (CDAP), SME's can take advantage of digital solutions to grow and thrive.
⭐ Get up to $15k to consult a digital expert to develop a digital adoption plan for your business �
⭐ Get up to $100k in 0% interest loans from @BDC to implement your digital adoption plan �
⭐ Use a funded work placement to get a student or recent graduate to help with your digital transformation ��
As your government-approved Digital Advisor, Marketing Guardians will guide you every step of the way, from applying for the grant to the creation of your digital adoption plan.
Link in bio to use the free digital assessment tool to evaluate your business’s digital readiness.
#CDAP #canadadigitaladoptionprogram #certifiedCDAPdigitaladvisor #DigitalAdoptionPlan #CDAP #businessgrant #businessloan
If you own a small business, you know how important content is for marketing your products or services. However, coming up with fresh ideas for content can be tough. That’s where brainstorming comes in.
Brainstorming generates new ideas for content. Brainstorming offers many different techniques that you can use to get the creative juices flowing.
Here are Three Ways To Generate More Content:
✍️ Mind Mapping: Mind mapping works excellent for people who are visual learners. To mind map, start by taking a piece of paper and drawing a circle in the center. Write your content topic in the center circle. Then, draw additional circles around the center circle. In each new circle, write down an idea related to your content topic. Continue adding ideas until you have exhausted all possibilities.
✍️ SWOT Analysis: A SWOT analysis is a great way to brainstorm content ideas based on your business’s strengths, weaknesses, outlook, and competition. To do a SWOT analysis, start by making four lists for each of the SWOT categories. Then, look at each list and brainstorm content ideas that fall into each category. For example, if one of your business’s strengths is offering a unique product, brainstorm an article or blog post about why your product is so special.
✍️ Brainwriting: Brainwriting is a great brainstorming technique for introverts or for people who don’t like talking out loud. To brain write, start by writing down your content topic at the top of a piece of paper. Then, set a timer for five minutes. Now start writing down all of the ideas that come to mind related to your topic. When the timer goes off, stop writing. Now pass your paper to the person next to you. Then, set the timer for another five minutes and start writing down all the ideas that come to mind based on what the other person wrote. Continue passing the paper around and brainstorming until you have exhausted all possibilities.
Content shouldn't be stressful. Have a try at one of these 3 techniques & have fun with it!
#contentideas #marketingtips #contentmarketing #smallbusiness
Whether you are looking for a luxury hotel experience, fine dining at our Opal restaurant, a corporate meeting, or an exclusive gathering, @Azuridge is at your service.
Azuridge's team is tight-knit, passionate, and talented. The team at Azuridge entrusted us with the task of consolidating all their marketing projects in a Monthly Subscription Marketing Plan that supported their marketing strategies and initiatives. As their team extension, we dreamed alongside them and implemented the marketing strategies they devised.
#graphicdesign #atazuridge #branding #marketcampaign #yycbusiness
Coming up with fresh content ideas can be a challenge.
If you’re feeling stuck, don’t worry – there are several things you can do to generate more successful content ideas.
⚡ Do Some Keyword Research – Keyword research lets you discover which words and phrases people search for online. The best way is to use tools like Google AdWords or Moz Keyword Explorer. Once you know which keywords are being searched for, you can create content that targets those keywords. This will enable you to attract new readers and followers interested in what you have to say.
⚡ Check Out the Competition – You can also generate new content ideas by looking at what your competition is doing. Look to find out the kinds of content they’re creating, and think about how you could do it better. A warning: You should not copy their ideas but use them as inspiration for your unique content.
⚡ Look for Newsjacking Opportunities – Newsjacking is the process of creating content that is based on current events or news stories. This is a great way to generate timely and relevant content that interests your readers.
⚡ Curate Other People’s Content – If you’re having trouble generating original content ideas, try curating other people’s content. This involves finding and sharing interesting and relevant content from other sources. When doing this, be sure to credit the original source.
⚡ Ask Your Readers for Suggestions – Finally, don’t forget to ask your readers for suggestions. This is a great way to get ideas for new content, showing your readers that you value their opinion.
#contentideas #blogging #blogtips #marketingtip
Blogging can enhance any website's organic search results through regular postings and natural keyword placement. Posting blogs containing your business's target keywords can affect your site's ranking in search engines.
To download our free guide "Introduction to Keywords for SEO" head to our website! Link in bio.
#blogging #SEO #marketingtips
The Canada Digital Adoption Program (CDAP) helps #SMEs grow and thrive by going digital.
⭐ Get up to $15k to consult a digital expert to develop a digital adoption plan for your business �
⭐ Get up to $100k in 0% interest loans from BDC to implement your digital adoption plan �
⭐ Use a funded work placement to get a student or recent graduate to help with your digital transformation ��
In addition to guiding you through the grant application process, Marketing Guardians will create your digital adoption plan with the guidance as your government-approved Digital Advisor.
Learn more & use our free digital assessment tool to evaluate your business’s digital readiness: https://rfr.bz/i5b7x3j
#canadadigitaladoptionprogram #certifiedCDAPdigitaladvisor #DigitalAdoptionPlan #CDAP #businessgrant #businessloan
Thank you Globa Scada Solutions!
#testimonials #yycbusiness #calgarybusiness #customersatisfaction
Follow up isn’t just about saying thank you for your business and offering new goods and services.
Follow up includes activities like:
✨ Social media engagement
✨ Offering resources and referrals
✨ Providing value after and between sales
✨ Ongoing electronic touch points like newsletters
✨ Maintaining relationships and a sense of community
Trying to manage a variety of touch points manually would take all day, every day. Thankfully many of these tasks can be automated.
Tip: Update your automation when you update your website – Most people are very particular about their website. They want to ensure the customer experience is on point. It’s equally important to ensure your automation, especially email campaigns, are reviewed regularly. Make certain your message remains on point and relevant.
#marketingtip #brandloyalty #yycbusiness #calgarybusiness #yyclocal #smallbusiness #touchpoint #websitedesign
The use of digital tools is essential for small and medium-sized businesses to grow and remain competitive.
The Canadian government announced its Canada Digital Adoption Program (CDAP) in support of this initiative. Through the CDAP program, small and medium-sized enterprises (SMEs) can meet the challenges of the digital age.
Find out which new digital tools your company could benefit from by applying for The Canada Digital Adoption Plan (CDAP) grant.
Together, we can help you:
👉 Apply for the CDAP grant
👉 Identify your current digital capabilities and needs
👉 Define your digital roadmap
👉 Discover potential improvements
👉 Evaluate and prioritize investments
Marketing Guardians is a Certified Digital Advisor for the CDAP Initiative, and we'd love to help you get the CDAP grant and create a Digital Adoption Plan for your small or medium-sized business.
#CDAP #canadadigitaladoptionprogram #certifiedCDAPdigitaladvisor #DigitalAdoptionPlan #businessgrant #canadianbusiness
Ranking for area-specific search terms can be a significant boost to your business. Many people don’t think local SEO makes a big difference, but this isn’t the case.
Here are four EASY ways to enhance your local ranking:
1. Use target keywords in your title and content 🎯
Using your target keywords in your title and content is the most crucial factor in getting ranked. Put the keyword at the beginning of your title, as well as in the content, a few times. Doing this lets Google know what the page is about. Therefore, it will make it more likely you will get ranked.
2. Use anchor text to your advantage ⚓
When you get links to your site, ensure the anchor text (the actual link text) includes your primary keyword phrase. Google looks closely at the anchor text to let them know what the site being linked to is about.
3. Get links from quality sites 💻
Every link is not created equal. Google puts more weight on the links from quality sites a lot more. Therefore, be sure to target legitimate sites for your link-building efforts.
4. Add Geo-tags 📍
This is not a new strategy, and it’s been around for a long time. However, many internet marketers aren’t familiar with it. Geotagging is where you put location metadata in your HTML code. This lets the search engine spiders know where your site is located. You can do the same for pictures you put on your site. This will help you rank for localized searches.
#Google #googleads #SEO #SEOblogging #SEOtips #businessgrowth
Following up with your customers makes good sense. Sharing how grateful you are for their business lets them know they matter. Saying thank you is a good first step, but there’s more that can be done to build lasting customer relationships.
👉Offer advice – If you take the time to understand why a customer made their purchase, offering advice that helps to achieve their big goals is valuable. For example, if someone purchases a digital product, it makes sense to show them additional ways the product brings them value. Sending follow up emails expanding on the benefits of the product and showing them additional uses for it can help them get more for their purchase and reach their goals faster.
👉Offer resources – Who you know and what resources you use can help your customers. Sharing resources that are pertinent to your customer adds to their success and the value you provide. In some cases, you can increase your own income by sharing resources that offer affiliate programs.
👉Solve problems – Nothing cements customer loyalty better than solving their problems. When your follow up helps your customer overcome hurdles it promotes reciprocity. People naturally want to do business with people they like and everyone likes people who solve their problems.
👉Create a community – One way to provide ongoing value is creating a community and keeping them engaged. Having a forum, group, or event that bonds customers to your products is a great way to add value and create a pipeline for ongoing follow up. Hosting a Facebook group can be an excellent way to engage customers regularly and keep your business top of mind.
#yycbusiness #customerservice #brandloyalty #community #entrepreneurship #gratitude #businesstips
Epscan is a family-run field services company with locations in Fort St.John, Grande Praire, and Dawson Creek.
Their main areas of focus are electrical and instrumentation, chemical injection, and communications. All their marketing materials had been created by various team members at different points in time. Our challenge was to revive this brand and give it a fresh makeover while respecting its original design that was sentimental to the family.
We managed to re-design all the marketing and sales collateral and give Epscan a new modern look and create branding consistency and cohesion between all its branches and divisions.
#branding #logo #branddesign #signage #localbusiness
How Does a Malware Attack Work?
The objective of these attacks is usually to steal client information as lead sources, obtaining system information for personal gain, shutting down a website to stop business, or even simply placing a cyber-criminal’s mark on a public site.
A targeted attack on an individual business is not always the result of a targeted attack – although this does happen occasionally. Cybercriminals typically publish their harmful code online and attempt to infect as many websites as they can.
Since an attack like this can happen at any time, it is always a good idea to be prepared. In the event that malware is found in a system, it should be remedied immediately so that damage is minimized. It is not recommended to remove malware without putting in place defences immediately after, such as a one-time cleaning.
The quickest way to detect malware on your website is through a remote website scan, which interacts with the surface of the system to find any obvious signs of an attack.
#malware #malwareattack #cybersecurity
Keeping up with digitization is essential to staying competitive.
Find out which new digital tools your company could benefit from by applying for The Canada Digital Adoption Plan (CDAP) grant.
With Marketing Guardians' experience as a CDAP Certified Digital Advisor, we can help your small or medium-sized business get the CDAP grant and develop a Digital Adoption Plan.
Together, we can help you:
👉 Apply for the CDAP grant
👉 Assess your current digital capabilities
👉 Define your digital roadmap
👉 Discover potential improvements
👉 Evaluate and prioritize investments
Link in bio to learn more.
#CDAP #canadadigitaladoptionprogram #certifiedCDAPdigitaladvisor #DigitalAdoptionPlan #businessgrant #canadianbusiness
OCTOBER SOCIAL 🎃
With Skype and Zoom, our meetings have looked a bit different the past few years. To ensure our whole team can get together we organize a Monthly Social where a Team Member has the opportunity to plan an activity of their choosing.
It's no secret our Director of Client Services Maja LOVES themed-event planning. For the October social we enjoyed an evening of pumpkin decorating, themed BINGO, and lots of treats. It's a time we all anticipate and appreciate seeing familiar faces. Safe to say she did fantastic!
How do you think she did?!
#teambuilding #teamwork #yycbusiness
Today we're celebrating 8 years of teamwork, creativity and community at Marketing Guardians.
We couldn't be more grateful for our team, the relationships we've built and the continous trust & collaboration from our fantastic clients.
Our passion lies in helping businesses reach their marketing goals as an extension of their team and we proudly support our clients with all their marketing needs.
Here's to many more fantastic years & exciting projects!
#anniversary #gratitude #thankyou
Why is a Niche Important?
We reviewed Networth’s clientele to see where they have the most success. Through this review process, we uncovered Networths niche of working with successful, high net worth women. They are successful with this audience because they recognized the unique financial concerns of women and are able to structure their financial plans to include many aspects that often get overlooked by other financial advisors.
This insight allowed us to carve out a niche for them and change the language they use to communicate, as well as the marketing tactics and approach needed to reach this audience in the most effective manner.
#findyourniche #niche #marketingtools #targetmarket
In 2020, Google released their next generation of Google Analytics: GA4.
Google has also recently announced that as of 1st July 2023, the older version, Universal Analytics will stop processing new hits.
Essentially, If your business is not fully using GA4 well
before that date, you will lose the ability to analyze your website data. Over the next 12 months every business on the planet will need to move over to Google Analytics 4.
If you have a website and run a business online (and who doesn’t?), then this is a significant and very important change that you will need to make.
#GA4 #GoogleAnalytics #GoogleUpdate #GoogleAnnoucement #websitedata
Digital adoption refers to the process of users learning how to take advantage of newer technologies fully.
True digital adoption means your employees and customers can utilize the most advanced features of new technology. This allows users to optimize different digital adoption solution processes and make the most of their time.
When you take the time to develop a digital adoption plan for your organization, you’re also investing in the future of your company. Getting on top of your digital assets comes with a range of benefits, including:
👉 Cut costs by getting rid of anything inefficient or unnecessary.
👉 Build a bridge between the technology infrastructure and your business goals.
👉 By discovering and implementing better business practices, you’ll increase your productivity.
#digitaladoption #DigitalAdoptionPlan #CDAP #businessgrant
