If you want to achieve your business goals or live a happier life, you must learn how to be more accountable. Accountability means that you take ownership and responsibility for yourself—no matter what challenges and things get in your way.
A great way to do this is to have weekly check-ins with an accountability partner, mentor, or perform self-assessments. They can give you the tough love and recognition you need to take responsibility for yourself and do the work required.
It’s about being honest with yourself and what you want from life and evaluating your actions and processes to get there.
Posting content when your audience is the most active not only makes it more engaging to your viewers, but it also shows that you are aware of their needs while making it easier for them to view your content. ⏰
Posting content when they are active increases your exposure, engagement, and overall success. 💪
Today is #NationalIndigenousPeoplesDay. May we celebrate Indigenous culture, amplify Indigenous voices, acknowledge and respect Indigenous experiences, and advocate for Indigenous rights not just today but every day.
Each year on the summer solstice, Canada celebrates National Indigenous Peoples Day. This day recognizes all First Nations, Métis, and Inuit cultures. The summer solstice is the longest day of sunlight of the year and holds great importance to many Indigenous Peoples. While individuals, families, and organizations are at different places on the path to education and reconciliation, at Marketing Guardians, we recognize the importance of days like today that remind us of this journey and spark opportunities for conversation and learning....
Stephen & Melissa talking everything business, partnership, and client-related (stay tuned for the series)!
Giving your audience a view of what it is like to be you behind a business every day allows you to show a more vulnerable and personal side. This is content that many viewers are interested in and attracted to.
Social media stories are powerful because they are seen as less informal and more direct.
Are you open to incorporating more BTS in your social media strategy?
Instagram stories are a powerful way to understand and get to know your audience fully. It is not only fun for your audience to participate but gives you valuable information to perfect your craft, product, and services.
Here are 3 fun ways to engage with your audience:
👉 Compare your best products and have your audience pick the winner. Be sure to share the results of the polls so your audience can see how they relate to others who follow your business.
👉 Develop a Creative Survey or Quiz. Get to know your viewers more by asking them different questions related to your business or industry. Think outside of the box to know their most common problems and the goals they would like to achieve in life.
👉 Test Your Audience Knowledge with Feedback Questions.
Ask your audience a series of questions to see if you understand their main problem. Not only does this create more engagement with your target audience but it also ensures you know what you can do for them and that you are providing value.
WhatsApp features helps you provide more value to further establish your customers loyalty to your business or brand.
Here are some fantastic Whatsapp features for small businesses:
1. Business Profile
A WhatsApp business profile is different than the standard WhatsApp application. With this profile, you can better engage your customers through instant messaging.
2. Facebook Shops Integration
With Facebook Shops, you can customize a shopping experience for your customers through WhatsApp.
3. Business Message Templates
WhatsApp also offers features that allow your customers to opt to receive notifications from your business. This can be used to book appointments, make reservations, purchase ticks, update payment information, and more.
4. Quick Replies and Away Messages
This is another way to engage your audience without being live on the application. Quick replies answer commonly asked questions or other repeated information. Away messages inform your audience that you are not there and can help prevent them from going to your competition.
By submitting surveys when you are finished the conversation with your target audience, not only does this show your audience you value their concerns, but it also provides you with more information on how to improve your copy. Be sure to ask open-ended questions to get as much information as possible but don’t make it too long.
Five questions’ or less is a great number to start with! 💡
𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 – What problem or challenge did your customers experience before they found you or your products and services?
𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 - How do you or your products and services solve their problem or provide value?
𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 – What is life like after finding you or using your products and services?
A customer spotlight story is by far one of the easiest and most fulfilling stories to create. As long as the spotlight includes the problem, solution, and results, you have the key ingredients needed for a successful recipe....
💡 The importance of marketing content for your business cannot be overstated.
📊 Look around any major city in the country, and you’ll see that the world of commerce is changing at a rapid pace. Some of the biggest retailers in the world are going out of business because they failed to adapt to these changes.
You can hire one employee or you can hire a team of experts for the same price, what sounds smarter? Meet Marketing Guardians, your Monthly Subscription-Based Marketing Agency - get expert marketing support at one flat rate! Think of us as an extension of your marketing team, a full-service creative partner. Whether you need a little help, or a lot, you can count on us!