Yes. Marketing Guardians received certification as an approved CDAP Advisor on July 21st, 2022 from the Canada Digital Adoption Program, as a part of Innovation, Science and Economic Development Canada. to work with SMEs under the Canada Digital Adoption Program (CDAP) Stream 2: Boost your Business Technology
You deserve a simple way to grow your small business.
Get the kind of support that empowers you instead of leaving you on your own.
At Marketing Guardians, we recognize how most companies do business has changed; we’ve seen it reflected in our own company. We live in a post-pandemic world, with talks of inflation every day. To stay competitive and grow, small and medium-sized businesses need to adopt new digital tools. We know that your goal is to grow a modern, thriving business. To be that way, you need a digital strategy to guide your journey to bigger results. In some cases, you may need to get your business online; in some cases, you might need to give your e-commerce presence a boost, and in some cases, you just need to digitize your business’s operations.
The problem is that you're very busy, you don't want to waste money, and it's not clear where to start. To make things worse, when you reach out to some experts for help - it's hard to understand what they're talking about. This makes you feel frustrated, stuck, and worried about your company’s future. You deserve a simple way to get a digital strategy so that you can move closer to your bigger future.
We know that there are an endless number of moves you could make with digital and that you don't want to take the wrong step. You’re not alone in this; there are thousands of companies all across Canada that find themselves identifying with the same challenges you have… and the Government of Canada has even recognized this and created a grant that you should absolutely capitalize on if you can.
Get StartedThe Government of Canada, as part of the 2021 federal budget, announced the Canada Digital Adoption Program (CDAP). The goal of the CDAP program is to support small and medium-sized enterprises (SMEs) to meet the challenges of the digital age and reach their full potential. Eligible businesses can leverage this grant to pay for the services of a digital advisor (who has to be pre-approved for this by the gov’t). These advisors will work with companies to recommend digital pathways and strategies to help them achieve their business goals and increase their competitiveness in the digital economy.
The Boost Your Business Technology Grant
The grant covers up to 90% of the eligible cost of retaining the services of a digital advisor (that’s us!), up to a maximum grant value of $15,000, to develop a digital adoption plan. Businesses also have the opportunity to secure up to a $100,000 0% interest loan from the Business Development Bank of Canada (BDC) to facilitate the acquisition of new technology. You can also apply for a wage subsidy of up to $7,300 to hire a talented youth with the skills your business needs to achieve its digital adoption goals. You can apply for more than one wage subsidy to hire multiple youth.
If you’re interested in learning more about this, Marketing Guardians is an approved CDAP Digital Advisor and can help you apply for the grant if your business qualifies and can build your Digital Adoption Plan.
What is a Digital Adoption Plan?
Your Digital Adoption Plan is designed to help you keep up with the fast-paced changes in business and technology. Think of it as a roadmap for strategic success. The plan we develop is customized to meet your specific business needs with the ultimate goal of improving process and adding technology solutions that will streamline your operations and increase your bottom line.
We analyze your current state of operations, workflow, and how data is managed across your organization.
We prepare an opportunity analysis that outlines opportunities for improvement along with three (3) solution recommendations, including a budget and timeline. Every business is unique, so these recommendations will vary immensely from client to client.
Digital Adoption Ideas
While the possibilities are as diverse as you and your business, some examples of solution recommendations you might benefit from could include:
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Create a digital marketing and e-commerce strategy
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Create dashboards and analytics to provide actionable insights into your organization
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Implement a CRM or ERP system
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Automate your accounting operations using cloud-based technologies
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Develop an App for ease and/or speed of fulfillment
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Connect / integrate various systems to talk to each other
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Digitize areas of your business where paper or Excel are still used to manage processes
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Automate ordering, invoicing, contract and supply chain management, etc.
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Creation of a digital inventory management system
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Automate standard operating procedures
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Set up network security software
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Audit and prepare for a cyber security audit
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Develop a new website
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Use digital tools to increase team communication and productivity
How Does It Work?
As your government approved CDAP Advisor, we will guide you every step of the way, from applying for the grant to the creation of your digital adoption plan.
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Apply for the Grant
Register and qualify with the Canadian Federal Government for the CDAP Boost Your Business Technology Grant.
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Create Your Digital Adoption Plan
We’ll build you a customized digital adoption strategy that comprehensively addresses your needs and goals, and fits the grant requirements.
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Get Approved
We’ll deliver a streamlined package including your plan, as well as record of all the associated costs to submit to the government.
Special Note
0% Interest Loan Of Up To $100,000
Businesses that complete their digital adoption plan as part of CDAP can qualify for a Business Development Bank of Canada (BDC) loan of up to $100,000 at 0% interest towards the implementation of their plan. As your Digital Advisor, we can help you with this as well!
Am I eligible?
On the economic heels of COVID-19, businesses are navigating a lot of uncertainty. Supply chain problems, the great resignation, climbing inflation, and the war in Ukraine are all having an impact. Subsidies and tariffs are on the rise and businesses everywhere need new competitive advantages. The CDAP opportunity is one that you need to capitalize on if you are eligible.
There are a few simple requirements for businesses seeking to apply for the grant:
Be incorporated federally or provincially, or be a Canadian resident sole proprietor.
Be a for-profit, privately owned business.
Have between 1 – 499 full-time equivalent employees.
Have at least $500,000 of annual revenues in one of the previous three tax years.
Still not sure if you qualify?
Complete the CDAP assessment tool to determine your business’ digital maturity as well as your eligibility.
Check Your EligibilityLet’s Begin Your Digital Transformation!
Marketing Guardians is the perfect partner to help you make the most of this opportunity. We are experts who understand the challenges and opportunities in your market — and how to help you succeed.
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Frequently Asked Questions
Still need more clarification before you begin? Here's the most common questions we get asked about the CDAP grant as well as the process involved in helping your business.