Ready to level up your content game? 📆 A content calendar is the secret weapon every small business owner needs!
Here are some tips to get started:
1️⃣ Plan out your content in advance - this keeps you organized and on track!
2️⃣ Use tools like Google Sheets or Trello to create and manage your calendar
3️⃣ Set realistic deadlines and stick to them - your audience will thank you for consistent content!
4️⃣ Repurpose content and plan for seasonal promotions to save time and stay relevant
5️⃣ Look into a scheduling platform (Hootsuite is a great free version if you're starting out!) to schedule and automate social media posts
With a content calendar, you can create high-quality content, stay organized, and promote your business more effectively. Start planning and watch your content strategy take off! 🚀
Unlock the power of digital with the Canada Digital Adoption Program (CDAP) and help your business grow and thrive!
Experience the power of digital transformation with the Canada Digital Adoption Program (CDAP) and take your business to the next level!
⭐ Unlock up to $15k for consulting with a digital expert to create a tailored digital adoption plan for your business
⭐ Secure up to $100k in 0% interest loans from BDC to fund the implementation of your digital adoption plan
⭐ Utilize a funded work placement program to bring in a skilled student or recent graduate to assist with your digital transformation
Marketing Guardians, your government-approved Digital Advisor, will not only guide you through the grant application process but also create a comprehensive digital adoption plan for your business.
Discover more about the Canada Digital Adoption Program and how it can revolutionize your business technology.
Take our free digital assessment tool to evaluate your business's digital readiness today- link in bio.💻
Attention small business owners! 🚨 Want to take your marketing game to the next level? Here are some additional tips to make your content marketing strategy even stronger:
✍️ Focus on quality over quantity. It's better to create a few pieces of high-quality content than lots of low-quality content.
✍️ Use visuals to make your content more engaging. Include images, videos, and infographics to break up text and make your content pop.
✍️ Repurpose your content to reach new audiences. Turn blog posts into social media posts or videos to reach more people.
✍️ Use data to inform your content. Analyze your audience and their behavior to create content that resonates with them.
✍️ Collaborate with other businesses or influencers to reach new audiences and expand your reach.
By providing valuable and consistent content, you can build trust with your audience, boost your search engine rankings, and turn readers into customers. Plus, you can repurpose your content and create a loyal community of followers around your brand.
Content marketing aims to encourage your customers to take action that leads to more profits.
By including a call-to-action (CTA) in your content, you can use it to help drive engagement, generate leads, and boost sales. Here are some examples:
👉 Lead Capture: This CTA prompts users to provide their name and email address in exchange for something of value, such as a free download or access to exclusive content. This information is then added to your database for future marketing efforts.
👉 Form Submission: With this CTA, users fill out a form with their details and receive a reward, such as a free download or access to content. This type of CTA can be used to generate leads or as a way to provide users with valuable information.
👉 Learn More: This CTA encourages users to click on a button or link to discover more about your product or service. It often leads to a landing page dedicated to your offer, providing more detailed information to potential customers.
👉 Sign Up for Our Newsletter: This CTA invites users to sign up for your business's email newsletter. This is a great way to provide valuable content to your audience and stay connected with potential customers.
If you're already posting- make the most of it! Including CTAs in your content can turn your readers into leads and, eventually, customers or clients.
Our favourite kind of messages to receive! It's always our goal to go above and beyond for our clients, and we're thrilled to hear that we hit the mark.
Our team takes great pride in providing top-notch service and going above and beyond to help our clients achieve their marketing goals. We're grateful for the trust and confidence our clients place in us, and we promise to continue working tirelessly to exceed expectations.
Happy International Women's Day! At Marketing Guardians, we're proud to have an amazing team filled with talented and inspiring women who are leaders in their fields. Today, we want to highlight our female employees and share their words of wisdom.
Melissa, our owner, reminds us that as women in leadership positions, we must hold our own and speak up for ourselves and others. Maja, our director of client services, emphasizes the importance of active listening. Keshia, our creative director, stresses the value of feedback and appreciation. And Lana, our social media manager, believes in transparency and support.
We're grateful to have these women as part of our team and in our lives. And when they're not busy leading and creating, they enjoy baking, redecorating, drawing, and practicing yoga. Let's celebrate all the women in our lives today and every day.
We understand that entrusting your marketing needs to us requires a significant level of trust, and we are committed to exceeding your expectations every step of the way.
Our team takes great pride in delivering high-quality results and effectively positioning your business for success. We recognize that every client is unique, and we work closely with you to create a customized marketing strategy that aligns with your goals.
We know creativity is the secret sauce to success, but what happens when you're feeling like you've lost your mojo? Don't worry, we've got your back!
As much as we wish there was a magic pill for creator's block, the reality is that it's a complex issue with many factors at play. But fear not! There are plenty of things you can do to get your creative juices flowing again.
So, let's dive into the top reasons for creator's block and discover some awesome hacks to get you back in the game!
💡 You’re Too Focused on the End Goal
If you’re too focused on the outcome of your creative endeavor, it can be difficult to generate new ideas. So instead, try to focus on the process and enjoy the journey.
💡 You’re Stuck in a Rut
If you do the same things repeatedly, you’ve likely fallen into a creative rut. Challenge yourself to approach problems from a different perspective or experiment with new methods or techniques.
💡 You’re Afraid of Failure
If you’re too worried about making mistakes, you’ll be less likely to take risks and try new things. So instead, embrace your inner child and allow yourself to play and experiment.
💡 You’re Trying to Force It
Creativity is often described as a flow state, meaning it happens naturally when we’re in the right headspace. So if you struggle to come up with ideas, it might be because you’re trying too hard. So instead of forcing it, take a step back and let the ideas come to you.
💡 You’re Not in the Right Environment
The environment dramatically impacts your creativity. Create a space conducive to creativity and ensure you have everything you need to get the job done.
Trust us, a little effort can go a long way in unlocking those creative floodgates. Before you know it, you'll be bursting with ideas once again! 🤩...
We helped The Calgary Construction Association (CCA) lay the foundation for a stronger online presence.
The Calgary Construction Association serves as the voice of the construction industry. Their mission is to help members thrive now and into the future, and to be an advocate for the construction industry through educational programs, scholarships, networking opportunities, events, government advocacy work, and their Affinity Program and BuildWorks portal.
We evaluated association websites across various industries to see which ones had the best way of organizing information and access for members and non-members. This allowed us to restructure and reorganize the website to make information easily accessible.
Our agency, Marketing Guardians is proud to be a digital adoption advisor for the Canada Digital Adoption Program (CDAP). In today's rapidly changing business landscape, it's more important than ever for small and medium-sized businesses to adopt new digital tools to stay competitive and grow.
That's why we're excited to offer our expertise to help Canadian SMEs navigate the CDAP program and take advantage of the grants available to get their businesses online, purchase new e-commerce tools, and fund the digital transformation of their business tools.How Canadians do business has changed.
The Canada Digital Adoption Program offers grants to help SMEs get their businesses online, buy new e-commerce tools, and fund the digital transformation of business tools.
To learn more and apply for CDAP grants, click the link in our bio. Let's work together to make sure your business is ready for whatever the future brings 🌟
Our team's work in action. A website, logo, and photography makeover for one lucky client.
We helped our client, Awesome Journey, by creating a new logo with a compass outline to reflect their focus on outdoor adventure and direction. We also designed a website using nature-inspired elements, and did a photoshoot to showcase the team. We rebranded all marketing materials and announced the new website launch with a video and social media posts.
Happy National Love Your Pet Day! At our team, we have some of the cutest and most loveable pets around.
First up, we have Paul's cat Rueben. Rueben is a Blue-Mitted Lynx Ragdoll with very soft fur and a sassy and sweet personality. He loves salmon and playing with his "feather wand", and he's turning 4 years old on February 28th. He's the dream cat of Paul's wife, Laura.
Next, we have Melissa and Stephen's bunny, Trixx. Trixx is just over 1 year old and is a Netherland dwarf rabbit. She's a happy bunny who loves bouncing all over the house and her favourite treat is banana. She's even learned a trick to go back into her cage if you shake a treat bag!
Last but not least, we have Maja's dog, Loki. Loki has a chihuahua attitude, but loves playing fetch and cuddling even more. He's the best snuggler around.
On this special day, we're reminded of how much our pets bring joy and love to our lives. Whether it's a cat, a bunny, or a dog, the love and companionship of our furry friends is something to be celebrated every day.
So give your pets an extra hug and treat today, and let them know just how much you love them!
Want to get the most out of your content marketing efforts? A content idea list is your secret weapon!
Stay organized, inspired, and relevant by using data to build your list and create content that resonates with your target audience. That means crafting content that speaks directly to their needs, interests, and pain points. To do this effectively, you need to understand your audience's demographic, psychographic, and behavioural characteristics, and create content that caters to their preferences and goals.
Outsourcing your content creation can be a game-changer for busy business owners and marketers. It frees up time and guarantees a steady stream of high-quality content that resonates with your audience.
Four benefits of outsourcing your content creation:
💡 You’ll Never Run Out of Ideas
A team of writers working on your behalf will ensure that you’ll always have a fresh supply of new ideas to keep your audience engaged. Plus, since each writer will have their own unique perspective, you’re likely to get a wider range of ideas than if you were generating them all yourself.
💡 It’s More Cost-Effective
Outsourcing your content creation can be more cost-effective than writing the content yourself, as time is money. This means you can now have more time to focus on what you are really good at.
💡 Lets You Focus Elsewhere
When you outsource your content creation, you free up your time to focus on other aspects of your business.
💡 You Can Tap into a Network of Experts
Working with a content writing service gives you access to a network of experts who can help ensure that your articles are accurate and informative.
Traveling the world has never been easier! We're thrilled to have helped @Fareconnect increase their agent recruitment.
We helped Fareconnect increase their agent recruitment by conducting research on the industry, market conditions, and their current agent base to identify 3 target audiences: retirees, stay at home parents, and travellers.
From there, we created personalized messaging for each audience through a Storybrand session and used that information to build landing pages with ad campaigns to drive traffic to them. The landing pages invited interested individuals to attend a live or pre-recorded webinar, which was tailored to each audience. Those who attended received a PDF Home-Agent Guide and were added to a personalized drip campaign to receive follow-up information.
Discover the secrets to a successful marketing strategy - ask us how we can help!
Unlock the full potential of your business with the Canada Digital Adoption Program! Apply now for up to $115,000 in grant money to work with an advisor to build a digital adoption plan, adopt digital technologies and tools that will improve efficiency, increase revenue, and reach new customers. Don't miss out on this opportunity to stay ahead of the competition. Apply today and transform your business!
Want to know how it works? The grant covers up to 90% of the eligible cost of retaining the services of a digital advisor (that’s us!), up to a maximum grant value of $15,000, to develop a digital adoption plan. Businesses also have the opportunity to secure up to a $100,000 0% interest loan from the Business Development Bank of Canada (BDC) to facilitate the acquisition of new technology. You can also apply for a wage subsidy of up to $7,300 to hire a student or recent graduate to help achieve your digital adoption goals through a funded work placement program.
If you’re interested in learning more about this, Marketing Guardians is an approved CDAP Digital Advisor and can help you apply for the grant if your business qualifies and can build your Digital Adoption Plan....
You can hire one employee or you can hire a team of experts for the same price, what sounds smarter? Meet Marketing Guardians, your Monthly Subscription-Based Marketing Agency - get expert marketing support at one flat rate! Think of us as an extension of your marketing team, a full-service creative partner. Whether you need a little help, or a lot, you can count on us!