Before you add Facebook Messenger to your marketing campaign, it is good to review the pros and cons. This way, you can be sure the time you spend developing and creating valuable content for Facebook Messenger is worth it. Just because it is one of the most popular social messenger applications doesn’t mean it is the right one for your business or target audience.
Here are some of the most important pros and cons to know when using Facebook messenger marketing:
Cons:
Can Be Seen as Intrusive
Direct messages can easily be seen as intrusive if sent by businesses, as many people view them as private. However, this can easily be mitigated by asking permission or inviting them to use the other platform or application features.
Permissions Are Needed to Communicate
With that being said, Facebook Messenger requires permission before you can continue the conversation. However, while it may limit your communication, it can also be seen as a good thing as you know the ones who approve the request are likely the most interested. Additionally, this is Facebook’s way of protecting its customers against spam and other malicious content.
Limited Privacy and Storage
Finally, the most important limit to Facebook messenger includes its privacy and storage capabilities. Facebook Messenger requires the ability to monitor your messages in order to use its services. At the same time, it may impose limitations; this is mostly to protect the consumer.
Pros:
Easy To Create and Maintain Customer Relationships
Videos, emojis, voice responses, filters, and pictures make Facebook Messenger fun and engaging to use. This makes maintaining customer relationships easier as you can update them with more entertaining and relevant content.
Offers the Ability to Send Messages, Texts, and Calls
Facebook Messenger is unique in that it can send direct messages, instant messages, and/or calls from the same application. This increases customer engagement by choosing how they want to communicate with your business.
Facebook Messenger Continues to Grow and Offer More Features
Finally, but certainly not least, Facebook Messenger continues to grow and differentiate itself from the competition. When Facebook Messenger first started, it was only accessible through the Facebook social media app and was mostly used to send text messages.
Truly evaluate each of these pros and cons to be sure Facebook Messenger is right for your business and target audience. If a platform doesn’t help you accomplish your goals or engage your target audience, you are only wasting your time. Likewise, if your goal is to increase communication between your audience, FB Messenger is likely a strong application.
