Adaga Solutions
Fountainhead Mechanical
ADAGA Solutions Ltd., is a geosteering software company with a seasoned team of geosteerers, geologists, drilling engineers, and skilled programmers who are deeply entrenched in the oil and gas industry. With a track record of successfully guiding over 200 wells through geosteering services, and software contributing to the drilling of roughly 800 wells annually, they stand as exclusive distributors of ePerform and eStream software in Canada.
Challenge
Following a recent rebranding of both the company and its product offerings, Adaga Solutions found itself poised to introduce these fresh changes to the market. Alongside introducing new products, the company aimed to unveil its revamped look. Given its global customers, the new website and marketing initiatives were designed with universal appeal in mind, catering to customers worldwide.
Solution
Our initial focus centered on designing and constructing the new website. Given the task of rebranding old products and introducing new ones, it was imperative to understand how to effectively showcase each product's benefits and ensure coherence across the entire product line. With each product boasting its own logo and branding, we worked to seamlessly integrate these elements into the overarching new logo and color scheme for the brand. This combination of ideas culminated in a cohesive website design.
Following the website's completion, we proceeded to develop supporting materials for each product, including data sheets, brochures, presentations, and trade show materials, catering to both English and Spanish-speaking audiences. Additionally, we facilitated the rebranding of social media and other online channels, effectively introducing the new brand to the public via various social media platforms.
