Awesome Journey

Awesome Journey is a professional coaching organization that focuses on organizational development using an ontological approach. They work with Executive and Emerging leaders to create a positive and powerful work culture that thrives on trust, open communication, and business results. They work with your team to bring new leadership awareness to organizational life beyond the individual power to include every voice. Their areas of expertise include strategic growth, improving team dynamics, and increasing efficiency and profitability.

Awesome Journey was ready for a rebrand. This would be the third rebrand we’ve led them through in the last 7 years. They wanted to tell their story in a way that connected with their target audience both verbally and visually. Through our Storybrand session, we uncovered that most of their client base had an affinity for the outdoors. We were challenged to create a new brand image that incorporated the outdoors and adventure and link it to the journey clients take when working with Awesome Journey.

We started by designing a new logo that uses a compass outline to tie in outdoorsy adventure and a sense of direction. We used bright shades of blues and greens inspired by nature but bright and modern. From there we designed the website using compass and map details along with beautiful nature photography. In addition, we did a photoshoot with the Awesome Journey team and photoshopped them to look like they were outside to fit with the nature theme. Our new rebrand included rebranding all other marketing elements such as brochures and internal documents, social media channels, newsletter templates, and all online and Google properties. The new website launch plan included a new video to introduce the new brand direction, social media teaser posts letting audiences know something new was coming, and a newsletter announcement for clients.