Dragon HPCS – Branding

Dragon provides high-performance construction services. They provide electrical construction and maintenance for residential and commercial markets, modular packaged goods, panel manufacturing and remote technical service and support. They specialize in control systems, well pad automation, PLC, facility controls, SWD controls, power distribution controls, panel manufacturing, electrical construction and modular packaged goods.

Dragon was acquired by Polis Massa (an existing client) and they wanted to elevate the brand of the company to match the calibre of the other companies in their portfolio. The brand was outdated and did not have any online presence or sales and marketing materials. The new ownership wanted to push into sales aggressively and needed materials to support their sales team and efforts.

The new owners wanted the Dragon brand to be edgy, fierce and industrial. They loved the name of the company and wanted to incorporate the strength of the name into the branding. We designed the logo and set the branding direction with high contrasting colours and edgy angled lines and branding details. Once the brand was set, we created new building signage and vehicle wraps. To further support the sales efforts, we designed brochures, sell sheets, corporate and sales presentations to match.