Durum Capital

Durum Capital is an asset manager specializing in investments on the precipice of change. In creating the path between the status quo and the where-to- and how-to-from-here, Durum promotes quality governance, and serves with expertise in financial and operational efficiencies. Durum believes businesses and their competitive edge is at the core of what drives our communities forward. Thoughtfully assembled, businesses create immense value beyond their tangible products, services and economic returns.

Durum came to us because they were getting ready to launch some new managed investment funds and knew they were going to get public attention but had a very outdated website. The website did not accurately reflect the company’s brand, and did not include the company’s most recent information and managed assets. They challenged us to create a modem, sleek website that still maintained a professional look.

We worked with Durum’s key stakeholders to determine the new website structure and design. We incorporated the colour of each managed investment to give each one its own identity and incorporated imagery that reflected Alberta and the managed assets. We also created a client portal that stores all investment information and provided their team with website training so they are able to maintain and update information going forward.