Flutura

Flutura is an industrial AI and IIoT company that uses AI to identify inefficiencies across equipment and plants and unlocks high-value operational outcomes for the Energy, Chemicals, Process Manufacturing & Heavy Engineering industries. Its industry-leading platform Cerebra has advanced capabilities to integrate First Principle-based and Machine Learning based models to generate actionable business insights for reliability, production excellence, supply chain, and quality functions to impact yield, uptime & sustainability outcomes for industrial facilities. Flutura’s vision is to unlock a billion-dollar in outcomes for its customers and empower 100,000 industrial engineers on leveraging data science for solving engineering problems.

Because Flutura’s Cerebra solution can provide solutions for any industry, the sales team had identified specific industries to target and wanted to create targeted marketing materials that addressed the challenges experienced by these industries. This would enable the sales team to speak directly to each audience and have relevant information that resonated with each audience without confusing them with the entire suite of capabilities and applications.

One of Flutura’s main target audiences was refineries. Therefore we created a targeted landing page that only spoke to the challenges and obstacles experienced by refineries and explained how Flutura solved these problems. In addition, we worked with a refinery expert to understand the various stakeholders within a refinery - what they care about and which language to use to get their attention. To further support this campaign, we create infographics using refinery specific imagery and case studies that highlight successful deployments of Flutura’s Cerebra solution within refineries. Finally we created a sales pitch deck to match the other elements of the refinery campaign by including the same imagery, diagrams and language.