Kuva Systems

Kuva is an industrial IoT platform that provides a fully automated, image-based, continuous methane monitoring and quantification solution. It enables upstream and midstream oil and gas companies to improve their operations and meet ESG and methane intensity goals. They developed a low-cost camera that pinpoints methane release locations and quantifies flow rates based on minute-by-minute measurements. Leak analytics can be used to prioritize operational responses, quantify ongoing conditions, and confirm nominal performance.

Kuva was lacking the internal marketing resources to standardize and maintain regular marketing activities. They were looking for support and creative input to improve their marketing activities.

We worked with the Kuva team to understand their product, service, and value proportion as well as their ideal target audiences by conducting Stoyrbrand sessions for their top 3 target audiences. Using these buyer persona’s we were able to propose recommendations to their current marketing materials and efforts. Through this process, we were able to help make improvements to the website, and develop new marketing materials including presentations, data sheets, social media posts and templates, and email campaigns.