SIGIT

SIGIT is a multi-disciplinary engineering firm. Back in 2003, our founder, John O’Rourke led a consulting company “Go Man Go (GMG)”. He was considering a rebrand, and while out for lunch with his team, John asked how they could translate Go Man Go in another language. One of his Draftsmen, who was born in the Philippines, said “SIGE” loosely meant GO in his native language, Tagalog. With that spark of an idea, the SIGIT brand was born. Starting as an electrical and automation company, it grew quickly in its first five years – despite the recession. SIGIT has won various business awards including “Fast Growth 50”, “Top 200 Companies in Canada”, and “Innovator of the Year”.

SIGIT had determined a branding direction prior to coming to us, so we took the logo and colours and worked to create a brand direction that would position SIGIT as a friendly engineering company that focuses on client satisfaction and avoids industry jargon and overwhelming technical information to become more marketable to mass audiences looking for engineering solutions who may not understand.

We worked with the SIGIT team to understand their company and services to be able to communicate their service offerings in plain language. We also took inspiration from the tech industry to create a colourful and graphic website that would reflect that friendly feel. We organized a photo shoot to get images of project sites and branded vehicles. Those images were used on the website and on all marketing materials including trade show materials, brochures, and sales collateral.