Epscan is a family-run field services company with locations in Fort St.John, Grande Praire, and Dawson Creek. Their main areas of focus are electrical and instrumentation, chemical injection, and communications. With over 40 years of being in business, they’ve maintained their family culture by enabling their team and developing their skills as leaders to provide every customer with exceptional service. Their entire team is dedicated to creating valued relationships and providing quality resources within their communities.
Epscan was very proud of their logo and branding elements but were looking for a modern update to set themselves apart from their competitors. They were looking to maintain an edgy and industrial look, and to bring consistency and cohesion to all their branding materials. Prior to working with Marketing Guardians, all their marketing materials had been created by various team members at different points in time. Our challenge was to revive this brand and give it a fresh makeover while respecting its original design that was sentimental to the family.
We began by designing a new website as this would be the largest marketing piece, and left the most room for creativity and showcasing the new Epscan look and feel. Once the website was created, we designed business cards, brochures, sell sheets, PDFs, and all other marketing collateral to match. We also designed new internal document templates, as well as branded isograph paper and in-field workbooks. We managed to re-design all the marketing and sales collateral and give Epscan a new modern look and create branding consistency and cohesion between all its branches and divisions.