Bringing our client's vision to life. A complete brand overhaul including a new website, logo, and professional photography.
@ajourneyinc is a coaching organization that specializes in organizational development using an ontological approach, working with executive and emerging leaders to create a positive and powerful work culture that emphasizes trust, open communication, and business results.
A high bounce rate? Yikes, that means your subscribers might be missing out on all the valuable content you're sending their way!
Here are FOUR easy ways to improve your bounce rate:
🌟 Create Double and Relevant Opt-Ins
Make sure your acquisition process includes a way to evaluate the information you collect. For example, using a double opt-in form makes your subscribers verify their email addresses. Ensuring that every lead you get is viable. The fewer errors in data entry you have, the easier you can pinpoint the main culprit to increasing your bounce rate.
🌟 Remove Inactive Email Accounts Regularly
If emails consistently bounce or are active, remove them from your list. Inactive emails can have a major impact on all of your conversions and this can give a more accurate representation.
🌟 Don’t Forget Proper List Segmentation
One way to avoid your subscribers’ email service provider from thinking you are spam is to implement proper list segmentation. This is using a certain set of criteria, information, or time to target certain subscribers.
🌟 Avoid Free Sender Domains
Authenticate your email address and avoid using services such as Gmail. Using your own email prevents email service providers from seeing your content as spam.
Don't let bounce rates scare you, take action and improve them by implementing these strategies.
Outperform Social Media by 40% and Skyrocket Your Sales with These Proven Strategies!
These are the five email marketing tips you need to follow to boost your sales and increase your return on investment:
⭐ Enhance your Opt-Ins and Acquisition Process
You must generate leads by strengthening your acquisition process or opt-in forms. This is the content used to persuade viewers to subscribe to your email campaigns. Small eBooks, discount codes, or simple newsletters are a great place to start.
⭐ Value Your Subject Lines
While subject lines are short and sweet, you should take the time to craft the most compelling one. In fact, you should create at least two to three for every email you send and test them among different subscribers to pick the one with the best return eventually.
⭐ Perfect Your Call-To-Actions
Always include a call-to-action and be sure it is consistent between email and campaign. Don’t add more than one type per email, or you will likely split or confuse your subscribers. Instead, pick one goal and then perfect the call-to-action to optimize your chances of accomplishing it.
⭐ Focus on Personalization and Quality Content the Most
A huge benefit to email marketing includes how powerful it can increase your authority, credibility, and trust as a brand. The more personalized, engaging, and valuable the email content, the more likely you will convert your subscribers to paying customers. Valuable and quality content is key to gaining their trust and believing in your word.
⭐ Create Multiple Landing Pages for Each Campaign
If boosting your sales is your email marketing goal, as it is for many, then you must create landing pages for each campaign you create. Landing pages are sales pages that further describe, entice or invite someone to join or purchase their products. Your call-to-action should lead them right to the landing page.
It's time to take your business to the next level and increase your ROI by following these proven strategies.
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When an audience member signs up for your list or purchases a product, an automated email to thank them or ask for feedback should happen. The feedback you get allows you to make sure the process is easy to complete and that the products or services you promoted throughout your emails provide the value you promised.
👉 Add Value and Personality
Show subscribers your brand’s personality, which is often your personality. Show them that you are there for more than just monetary gain. This means you should always find ways to add value and your character when sending an email. While many of these messages are automated, you should make it obvious or the same every single time.
👉 Keep it Short, But Not Too Short
Emails between fifty and 125 words have often been the most successful, especially when increasing click-through rates. Too little information provides the incorrect amount of time to marketing to your readers, while too-long emails distract and overwhelms them. Thus, showing you just how crucial it is to make sure your emails are direct and to the point to make sure they follow your call-to-action.
👉 Add Personalized Support
Send periodic emails to invite your readers’ personalized support through one-on-one calls or even creating support groups within your community. The point is the remind your readers that you are there for them and someone they can reach out to if they need it.
The more personalized and valuable the follow-ups, the more likely you are to see positive conversions.
In order to see results in your email marketing and make successful sales, monitoring your click-through rate is essential.
Get more out of your email campaigns with these proven tactics:
💻 Use List Segmentation
Personalized and targeted content is key to increase your open and click-through rates. This is because list segmentation helps you organize and divide your customers in a way that makes it easier to communicate with them.
Segmentation involves picking outliners such as your subscribers’ website viewing or email reading behaviors, demographics, and geographic characters and then developing and sending each segment’s individual and personalized email sequences. The idea is to make sure only those truly interested will receive the content, improving your conversions while maintaining your email list.
💻 Add Social Sharing
You can increase your click-through rate by as much as thirty percent, according to an Econsultancy report, by adding three or more social sharing options. Every email you send may not be useful to your readers, but that doesn’t mean they don’t know a friend, loved one, or coworker who could use the information instead.
💻 Enhance your Call-To-Action
Use one obvious call-to-action through your email sequence. Make it the first and last thing they see so they know exactly what they need to do to click through.
The key to improving your click-through rate is to make the right content, understand your target audience, and make it obvious and easy for them to participate. The more your subscribers click-through, the higher your revenues.
We are delighted to have worked with @ajourneyinc on their rebrand ⭐
Awesome Journey is a professional coaching organization that focuses on organizational development using an ontological approach. They work with Executive and Emerging leaders to create a positive and powerful work culture that thrives on trust, open communication, and business results.
Awesome Journey came to us ready for a rebrand. They wanted to tell their story in a way that connected with their target audience both verbally and visually. Through our Storybrand session, we uncovered that most of their client base had an affinity for the outdoors. . We were challenged to create a new brand image that incorporated the outdoors and adventure and link it to the journey clients take when working with Awesome Journey.
We started by designing a new logo that uses a compass outline to tie in outdoorsy adventure and a sense of direction. We used bright shades of blues and greens inspired by nature but still bright and modern.
Before you start any email marketing campaign, you need to have a clear goal in mind. What do you want to achieve? Are you looking to increase sales, build brand awareness, or increase customer loyalty?
These are some of the most common mistakes in email marketing:
👉 Only Using Email to Make a Sale
If the only emails you send are promotional and full of sale links, you are already doing a disservice to yourself. Use email to teach your readers something you want them to know instead, and even better, make sure it solves a common issue or problem for them.
👉 Ignoring Your Bounce Rate
Meaning the deliverability of your emails is likely poor as you are probably ignoring key steps to ensuring your subscribers get your emails. For example, using emails with your website works better than third-party addresses like Google and Microsoft. Using third-party addresses can easily signal spam warnings, while using your email address better verifies your authenticity.
👉 Disregard of Subscriber Mediums
In other words, you are ignoring the device your readers use the most to read and engage with your content. This is crucial as not every email service provider or platform is optimized for mobile devices. Most of your subscribers likely read your emails and other content on their phones. Therefore, you must ensure your content is optimized to view and click-through for mobile phones.
👉 Poor Call-To-Actions or None at All
Every email should have a clear goal which means they should also have an easy-to-use and understand call-to-action that translates to achieving it. An email without a call-to-action is like a company without a business plan.
Creating an email list is crucial when it comes to building a relationship with potential customers. Someone's inbox is where you receive other important communication; you're not just a status update that's there and gone!
Here are three lead magnet tips for growing your email list:
💡 Use How-To Guides or eBooks
Short guides or how-to eBooks are attractive options to many readers. Most people use the internet to ask questions to solve a common problem and gain more knowledge about their favorite things, which is why eBooks and how-to guides are so attractive. Understanding your audience and their struggles are key to creating an effective eBook or guide that piques their interest. Nearly thirty percent of marketers prefer this option.
💡 Email Courses and Workbooks
Similar to eBooks, yet more direct are email courses and workbooks. These are materials that work together to help your subscriber actively solve or work through a problem. Instead of downloading all the material at once, your readers will receive their course through weekly and timed emails. Again, keeping an audience engaged for a longer period of time is the goal.
💡 Develop Templates and Checklists
Easy, downloadable, and printable material that aids your subscribers in their favorite hobbies or solves their problems are affordable and easy lead magnets to produce. In addition, they can often be used with other paid products for free to incentivize a sale further.
Check out these tips and see how they work for you!
Instagram is widely used by companies as their main marketing tool worldwide.
Here are two important Instagram updates that can help you leverage the social media platform for your company, and overall user experience.
1. Instagram launched the "Scheduled Posts" feature
Scheduled content allows you to save time and keep the profile active by scheduling content beforehand. Instagram now allows you to schedule pictures, videos, carousels, and reels up to 75 days in advance.
👉 Click "Schedule this post" under Advanced settings to schedule content from Instagram's post composer. 👉👉 Once you've selected the time and date for the post to go live, tap schedule
It's that easy!
2. You Can Now Delete A Specific Photo From The Carousel
It has to be the much-awaited feature by Instagram. Users can now edit and delete images in a carousel post. This Instagram update is ideal for users who want to keep the post but want to delete a specific slide in a their post.
👉 Go to the carousel post > Click on the top-right dots icon > Choose Edit > Scroll through the photos to find which one you want to delete > Tap the top-left delete icon
*You also get 30 days to restore option that you can use just in case you change your mind.
As we approach the end of another year, we want to take a moment to express our deep gratitude for all of you. Your support, love, and kindness have meant the world to us, and we are so grateful to have you in our life.
This Christmas season, we hope that you are able to find joy and happiness in the simple things, and that you are surrounded by love and positivity. May the holiday season bring you hope, inspiration, and motivation to pursue your dreams and make the most of every day.
We wish you all the best this holiday season and in the coming year.
Merry Christmas and happy holidays!
With love and gratitude, from your friends at Marketing Guardians...
Don't feel pressured to make home-baked goods during the holidays.
The Owner and Director of Operations Melissa understands how important it is to spend time with family and friends, while not compromising on the delicious treats! Here are her holiday tips for saving yourself the stress during the busy holiday season. 🍪
It’s a special time of year, which means we will be out of the office as of this Wednesday December 21st. This will most likely look like chugging mugs of cocoa, eating one too many cookies, and attempting to memorize every single line of Home Alone (the original, of course).
For this reason, we will be slower to respond than usual. If you have any questions, you can contact us through our link in bio.
Our team will be back on Wednesday, January 4th, to help with any outstanding inquiries.
We hope you will enjoy the holiday with your family and friends!...
You can hire one employee or you can hire a team of experts for the same price, what sounds smarter? Meet Marketing Guardians, your Monthly Subscription-Based Marketing Agency - get expert marketing support at one flat rate! Think of us as an extension of your marketing team, a full-service creative partner. Whether you need a little help, or a lot, you can count on us!