We didn’t just dive into designing things. First, we paused to really understand their audience.

• Who were they trying to reach?
• What mattered most to those clients? (Spoiler: It wasn’t just about price — it was about speed, reliability, and a real human on the other end when emergencies happened.)

So… how could we make it really easy for them to get in touch?

Once we nailed the audience, we tackled the bigger picture. We built a strategy plan that tied together all the moving parts — not just what to create, but why it mattered for Fountainhead’s growth goals.

Their old site didn’t match the caliber of their work. We completely reimagined their site to feel more accessible, human, and professional with:

• Clear service descriptions (no jargon)
• Obvious calls-to-action (because when your HVAC breaks, you don’t want to hunt for a phone number)
• Mobile-friendly design (because a lot of their clients are checking from job sites, not office desks)

Real photos, not stock. We set up a shoot to capture their team in action, because trust starts with showing the real people behind the service. These images live throughout the website and marketing materials.

Growing companies need great people. We created a video not just about what the company does, but why working there matters — focusing on team culture, pride in workmanship, and career growth.