The old website? It did the job... technically. But it lacked visual identity, didn’t have proper navigation, and didn’t guide users toward action. There was no clear service hierarchy, and it didn’t reflect the thoughtful, professional, modern vibe the team actually had.

We worked with Open Canopy to build a brand personality that felt clean, modern, and trustworthy, but still down-to-earth.

We developed harmonious supporting brand elements that gave the entire company a more consistent, professional feel.

Why it mattered: First impressions are everything, especially in a service industry where trust is key. We wanted potential clients to feel confident and curious the moment they landed on the site.

The new site is clean, simple, and highly navigable — designed to make it easy for visitors to:

• Understand services at a glance
• Feel trust through design and tone
• Book easily without friction

We refreshed the copy to better reflect their tone of voice — friendly, confident, and informative without sounding salesy.

We also added (insert here: blog/articles, CTA placement, team section, etc.) to make the site more human and helpful.

We helped them gain serious traction on social by leaning into what people actually want to see: behind-the-scenes tree removals, high climbs, and the kind of oddly satisfying footage that gets people hooked.

A few of our Reels passed the 1 million+ view mark, proof that storytelling + smart editing goes a long way, even for niche service industries.

This wasn’t just about making things “look better.” It was about creating a cohesive brand that felt as professional and sharp as the service Open Canopy provides every day.

From visuals to voice to visibility online, we helped them grow into a brand that people trust, remember, and want to follow.