TRAXX Holdings

TRAXX Coachlines
TRAXX is a premium transportation and logistics company serving interregional communities locally and abroad. With a large fleet of motor coaches, we are equipped to get you or your team where you need to go while exceeding the industry’s safety standards and practices. The brand portfolio includes TRAXX Coachlines, Canada West, Charter Bus Lines, Sun Fun Tours, Quick Shuttle, and Two World’s Transportation.
When TRAXX came to us they were going through the process of consolidating their brand portfolio. They had an outdated website for each brand and wanted to build a brand new website that highlighted all their services and brands in one. The goal of this website was to showcase the various industries TRAXX served and created systems that would put website visitors in touch with the correct department depending on the type of transportation they were looking for.
We began our process by speaking to the sales representatives for each department. We wanted to understand how they were selling, and what their customers cared about most. While some concerns like safety and cleanliness topped the list across all industries, others had nuanced specifics that were important to them. The purpose of this exercise was to be able to create content that was relevant for each type of customer and create a cohesive sales package for each sales rep that included all the information that mattered to them in one consolidated place. We took this content and designed a brand new, modern website that showcased all of TRAXX brands and services.