Site logo
Sticky header logo
Mobile logo
  • Monthly Marketing
  • Approach + Culture
  • Work
  • Insights
  • CDAP
  • Contact Us Today
Blog

8 Secrets to Success (and Sales) with your Holiday Advertising

byAdminMG
November 12, 2020 0 Comments 1062 Views0 Likes
Share
PrevYoung business crew working with new startup projectHow To Understand & Identify Your Ideal Customer11 November 2020NextWoman in warm sweater holding cup of cocoa, mug, lifestyle, christmas, new year, 2021, resolutions.Planning Ahead In Your Business10 December 2020
  • Blog

8 Secrets to Success (and Sales) with your Holiday Advertising

November 12, 2020in Blog 0 Comments 0 Likes
Sale Tags in Clothing Store

Article sourced from Wordstream.com

This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going to need to shop online for holiday gifts, and due to issues with slow mail deliveries, they’re likely going to be doing so for a longer time frame than normal. That said, for the 2020 holidays, your e-commerce campaigns are going to be even more important than they’ve been in years past.

But even in this unprecedented year, there are some advertising and e-commerce fundamentals you need to make sure you’re covering in order to give your current and potential customers the best holiday shopping experience possible. In this post, we’re going to provide eight tips and best practices to ensure that you:

  • Stand out above your competition
  • Attract holiday shoppers, and
  • Still see the uptick in sales that comes with the holiday season, despite the current economic and marketing landscape.

8 best practices for 2020 holiday advertising success

We’ll admit many of these are pretty basic, but with the increased online activity we’re likely to see among consumers, it’s even more important to make sure you’re buttoned up on the basics so your customers can have a good experience with you—which could be enough to win them over since all the rest of the world is a dumpster fire. Let’s hop in.

1. Maintain product feeds

There is nothing more annoying than seeing an ad promoting a product either on social media or Google search, and then getting to the site and seeing that it’s out of stock. From an advertiser’s perspective, this is a relatively easy fix if you’re using product feeds or catalogs, and keeping up with your inventory. Facebook, Google, and a host of others have ways for you to make sure you’re only advertising products that are in stock.

On the other side, if you’re using text ad campaigns for search or standard website traffic campaigns on Facebook, this information isn’t dynamically available. It’s up to you to make sure you’re writing ad copy that’s accurate and doesn’t make promises your business or e-commerce website can’t deliver on.

2. Use automation to promote holiday sales

Similar to finding a product out of stock, it’s just as frustrating when an ad teases a sale but then is nowhere to be found on the website. But never fear, ad scheduling is here. There are several platforms that allow for some form of ad scheduling, to ensure your ads with sale messages are live and paused when they need to be. They include;

  • Google Ads (ad scheduling setup help here).
  • Microsoft Ads (ad scheduling setup here).
  • Facebook/Instagram (ad scheduling setup here).
  • Snapchat (ad scheduling setup here)
  • Twitter (ad scheduling setup here)

Depending on the platform(s) you’re using, be sure to check out their ad scheduling capabilities and adjust accordingly. Maybe you can only run promotions as whole-day events or maybe you can have them set down to 15-minute increments. Either way, know your options and make sure your customers are seeing an accurate message, no matter the time.

2020%20holiday%20advertising%20ad%20scheduling_0 8 Secrets to Success (and Sales) with your Holiday Advertising

3. Be realistic with shipping expectations

Young female employee working with papers at laptop
Read moreUpdating And Re-Promoting Your Epic Content

As consumers, we’re generally very trusting of a website that tells us we’ll have our products by a certain date. Years of using Amazon Prime for two-day, one-day, or same-day delivery with a fairly high success rate have conditioned us this way. The bar has been set very high.

holiday%202020%20advertising%20best%20practices_shipping%20expectations 8 Secrets to Success (and Sales) with your Holiday Advertising

Your website needs to give a realistic expectation as to when something will be delivered. Even if something is technically called two-day shipping and that’s what your customer is paying for—if you know you are running behind schedule, you need to tell them that.

Someone could have a perfect experience on your site, but if shipping is delayed and they didn’t realize that was a potential outcome, you’d better believe it’s going to reflect poorly on your brand just as much as, if not more than, the shipping company itself.

The bottom line: Set proper expectations, especially the closer you get to the holidays, and warn people if you don’t believe that item will be there on time. You might lose a sale in the moment, but it’s better than fighting off bad reviews after the fact.

4. Improve your site speed

With an increase in online shopping this 2020 holiday season, there is bound to be a drain on network bandwidth. Some users will have their normally-fast internet slowed by more users being on the network, while others with already-slow internet will get hit even harder. Either way, this holiday season (well, ideally beforehand) is the prime time to remove site speed hindrances from your online store and speed things up for your customers.

The best tool we’ve found for this is the Google Developer PageSpeed Insights tool.

2020%20holiday%20advertising_best%20practices%20page%20speed%20insights%20google%20 8 Secrets to Success (and Sales) with your Holiday Advertising

An example of a PageSpeed Insights report using none other than Google.com.

Simply add your URL to the tool, and it’ll scan your pages on both desktop and mobile devices and return a report with highly detailed suggestions on what you can do to speed your page up. Pass these findings either to your internal team, your freelance developer, or dive into them yourself and speed things up. With one caveat: DO NOT REMOVE YOUR AD PIXELS.

DO NOT REMOVE YOUR AD PIXELS.

cropped image of man holding speech bubble with"email marketing" lettering near laptop
Read moreTools and Tips to Help You Automate Email Marketing

We can’t tell you how many times developer teams tell us that ad platform pixels are slowing down the website. Most of the time, the pixels are not the problem and there are bigger fish to fry. And during the holiday marketing season especially, you’ll be shooting yourself in the foot if you remove them. You’ll have no insights into performance and no way to optimize your campaigns. So even if the ad pixels are the only things slowing your site down, do not remove them (unless they’re redundant or not being used).

5. Make your site mobile-friendly

You might be surprised by how many folks conduct their holiday shopping online while at work. Sometimes, it’s the only way they can do it without people around so as not to spoil the surprise. For others, it’s because they don’t have a computer at home large enough to really shop on.  And with many people still in the work-from-home phase, we’ll likely see an even higher percentage of users coming from mobile devices in 2020. So although it’s been “the year of mobile” for more than a decade now, it’s really important to make sure your site is mobile friendly this holiday season.

2020%20holiday%20advertising%20best%20practices%20page%20speed%20dicks%20sporting%20goods 8 Secrets to Success (and Sales) with your Holiday Advertising

Dick’s Sporting Goods’ mobile speed score could definitely use some improvement before the 2020 holidays hit.

6. Give users a few ways to pay

The last thing any consumer wants to do is enter our credit card information over and over again for each online purchase. Maybe it’s the tedious nature of it or maybe it’s a privacy concern. Either way, let 2020 be the year you let users pay with PayPal, Apple Pay, or some other platform rather than needing to use a credit card at your store.

holiday%202020%20advertising%20best%20practices-Payment%20Options_1.jpg?6BTQsVQQdTw0QCgnknl1B 8 Secrets to Success (and Sales) with your Holiday Advertising

There are seriously tons of different payment options out there.

Most platforms easily allow these solutions to be added to your online or e-commerce site, and from a user perspective, it’s so much easier for me to click the PayPal logo, login, and already have my payment and shipping information available instead of typing it in over and over again.

7. Share customer reviews

Despite what you see on Twitter or the news, when it comes to online shopping, people actually do care about what others think—especially what they think about your products, so play to your strengths here and make it a priority to showcase your online reviews—before and during this holiday season. Of course, you’ll need to have a steady stream of them in the first place, but there are plenty of easy and organic ways to collect and ask for reviews.

holiday%202020%20advertising%20best%20practices-User%20Reviews 8 Secrets to Success (and Sales) with your Holiday Advertising

Many sites have built-in review capabilities, like Dicks’ Sporting Goods above.

If you don’t have this feature or plugin for your website, there are solutions out there to make it possible. Companies like Trustpilot or others have lots of preset tools that allow you to easily integrate reviews into your website. This social proof can go a long way when users are trying to decide between two different products or solutions.

Note: For local businesses in particular, getting Google reviews will be crucial for your holiday marketing success. The quantity and quality of reviews on your Google Business Profile directly impacts your ranking in local results, so if you want to show up first on Maps and/or Search for the holiday shopper Googling stores near them, get your Google review game in gear.

8. Use real-life photos

Similar to customer reviews, I believe seeing products in action will be a big selling point online for the holidays this year. Typically, customers would go to retail stores in droves and buy up holiday gifts. But with many consumers still being cautious due to the ongoing pandemic, normally-high in-store holiday sales are likely going to be lower than ever.

But what is the real difference between buying something online and buying it in the store? There are two:

  1. You get to take it home with you. To this point, we’ve already discussed real expectations for shipping, so let’s assume you’ve taken care of that.
  2. They get to hold it. You can touch it, see how much it weights, flip it upside down, compare it to the next model, show it to someone else, and more.

 

The biggest impact on someone buying something in-store vs online? They get to hold it.

The tactile experience of being in the store is something we simply can’t overcome as online retailers. So what’s the next best thing?

Show them.

Give your customers all the real-world pictures they could want of a product.

holiday%202020%20advertising%20best%20practices-real%20life%20photos 8 Secrets to Success (and Sales) with your Holiday Advertising

The two images above are for the same thermos, but you get different information from each photo. The first is useful for seeing what the thermos looks like, but the second helps give you a reference point for its size and shows what it looks like in natural lighting. I think we all know the feeling of seeing something online, then being disappointed that it appears different when we get it in person. The bottom line is, good-quality, real-life photos can help you overcome that difference so your customers aren’t disappointed.

holiday%202020%20advertising%20best%20practices%20Instagram%20Grid 8 Secrets to Success (and Sales) with your Holiday Advertising

Brumate takes this strategy even further by using a grid of Instagram user photos to showcase their products.

These images don’t have to be the only ones you use. The images with a white background certainly have their place, but in the year where we’re not as able to go hold things in a store, use your photos as a proxy for your customers and show them your products in the wild.

Focus on the online holiday shopping experience in 2020

If there has ever been a year to pay attention to your online shopping experience, this is the one. Don’t just think about things from your vantage point; think about the user experience and how you can make things simple, easy, comfortable, and pain-free for your customers and help them decide you’re the right vendor to work with this year. To wrap up, here is a full list of the strategies we’ve covered in this 2020 holiday advertising guide:

  1. Maintain product feeds
  2. Use automation to promote sales
  3. Be realistic with shipping expectations
  4. Improve your site speed
  5. Make your site mobile-friendly
  6. Give customers a few ways to pay
  7. Share customer reviews
  8. Use real-life photos
SOURCE: Article by Michelle Morgan
Michelle is the Director of Client Services at Clix Marketing. She has eight years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon.
Twitter
  • best practices
  • BUSINESS ADVICE
  • christmas advertising
  • christmas advertising 2020
  • christmas marketing during covid
  • christmas marketing tips
  • Entrepreneurs
  • holiday advertising
  • holiday advertising 2020
  • holiday marketing
  • holiday marketing 2020
  • holiday marketing campaigns
  • holiday marketing strategies
  • marketing advice
  • Marketing Guardians
  • Office Guardians
  • SMALL BUSINESS HELP
  • YYC MARKETING
0 Likes

Related posts

Blog Blogging Time
September 27, 2023in Blog 0 Comments 0 Likes

The Risks of Relying Solely on One Marketing Channel

Blog Business team watching something on laptop in cafe
September 14, 2023in Blog 0 Comments 0 Likes

How Building a Marketing Team Can Help You Achieve Greater Results

Blog Excited successful multi-ethnic businesspeople celebrating marketing partnership
August 29, 2023in Blog 0 Comments 0 Likes

The Power of Authenticity in Marketing

Blog Female customer service representative in headset is consulting clients online. Call center concept.
August 22, 2023in Blog 0 Comments 0 Likes

The True Role of Marketing Educating Potential Customers

Blog African american manager explaining marketing strategy
August 22, 2023in Blog 0 Comments 0 Likes

How to Save Money without Sacrificing Marketing Results

Blog To reach business goals youve got to prepare for them
August 22, 2023in Blog 0 Comments 0 Likes

The Truth About Achieving Marketing Goals: It’s About the Process, Not Just the Outcome

Blog Brown human eye
June 30, 2023in Blog 0 Comments 0 Likes

When A Real Human Is Needed

Blog Five Ways That AI Technology Can Benefit You in Business
June 27, 2023in Blog 0 Comments 0 Likes

Five Ways That AI Technology Can Benefit You in Business

Blog Using AI to Predict Customer Behavior
June 22, 2023in Blog 0 Comments 0 Likes

Using AI to Predict Customer Behavior

Blog Customer service evaluation and satisfaction survey concepts.
June 20, 2023in Blog 0 Comments 0 Likes

Using AI to Help with Customer Service

Blog Contented young manager signing the documents and smiling
June 16, 2023in Blog 0 Comments 0 Likes

Using AI to Generate Content

Blog Autopilot car gps in abstract style on deep background
June 14, 2023in Blog 0 Comments 0 Likes

Trendspotting Using AI

Blog Longer-Term Predictions for AI
June 12, 2023in Blog 0 Comments 0 Likes

Longer-Term Predictions for AI

Blog How Much Should You Invest in AI?
June 8, 2023in Blog 0 Comments 0 Likes

How Much Should You Invest in AI?

Blog End of Marketing Meeting in Office
June 6, 2023in Blog 0 Comments 0 Likes

AI Predictions in Marketing and Advertising

Blog AI – The Impact on Your Business Security
June 1, 2023in Blog 0 Comments 0 Likes

AI – The Impact on Your Business Security

Blog How to Get Video Testimonials
May 28, 2023in Blog 0 Comments 0 Likes

How to Get Video Testimonials

Blog How to Get More Clients Fast
May 23, 2023in Blog 0 Comments 0 Likes

How to Get More Clients Fast

Blog How to Use Studies and Statistics to Increase Credibility
May 18, 2023in Blog 0 Comments 0 Likes

How to Use Studies and Statistics to Increase Credibility

Blog How to Get Testimonials and Use Them
May 9, 2023in Blog 0 Comments 0 Likes

How to Get Testimonials and Use Them

Blog Five Trust-Hindering Mistakes to Avoid
May 3, 2023in Blog 0 Comments 0 Likes

Five Trust-Hindering Mistakes to Avoid

Blog How to Build a Portfolio
April 20, 2023in Blog 0 Comments 0 Likes

How to Build a Portfolio

Blog How to Get More Interaction on Your Articles
April 11, 2023in Blog 0 Comments 0 Likes

How to Get More Interaction on Your Articles

Blog How to Emotionally Connect with Your Readers
April 3, 2023in Blog 0 Comments 0 Likes

How to Emotionally Connect with Your Readers

Blog Cropped shot of a group of colleagues working at the idea board
March 28, 2023in Blog 0 Comments 0 Likes

How to Avoid a Content Crisis as a Business Owner

Blog Young pretty woman using mobile phone for checking social media
March 15, 2023in Blog 0 Comments 0 Likes

Eight Ways to Use Social Media to Source New Content Ideas

Blog Selective focus image chain of wooden dolls connected by lines
March 9, 2023in Blog 0 Comments 0 Likes

The Benefits of Outsourcing Content Creation and How to Do It

Blog Woman wrinting on calendar
March 7, 2023in Blog 0 Comments 0 Likes

The Importance of Maintaining a Content Calendar as a Business Owner

Blog Wooden people crowd
March 1, 2023in Blog 0 Comments 0 Likes

Eight Ways to Understand Your Audience Better

Blog Male and female colleague planning ideas on office whiteboard, over shoulder view
February 27, 2023in Blog 0 Comments 0 Likes

What to Do When You’re Struggling to Generate New Content Ideas

Blog Six Dos and Don’ts to Never Run Out of Content Ideas
February 23, 2023in Blog 0 Comments 0 Likes

Six Dos and Don’ts to Never Run Out of Content Ideas

Blog Paper balls, notebook, cup of coffee, keyboard and pencils on grey background, top view
February 21, 2023in Blog 0 Comments 0 Likes

Five Reasons Why You’re Experiencing Creator’s Block and How to Solve It

Blog Entering data
February 21, 2023in Blog 0 Comments 0 Likes

Five Ways to Use Data to Build Your Content Idea List

Blog Latin and African American friends sharing social media content on smart phone
February 18, 2023in Blog 0 Comments 0 Likes

Why Content is Key to Marketing as a Business Owner

Blog Young adult man copying costumer address from email on package before sending
January 30, 2023in Blog 0 Comments 0 Likes

Four Ways to Reduce Your Email Unsubscribe Rate

Blog Checking my email
January 27, 2023in Blog 0 Comments 0 Likes

Four Easy Ways to Improve Your Bounce Rate

Blog Sales development
January 25, 2023in Blog 0 Comments 0 Likes

Five Email Marketing Tips to Boost Sales

Blog Checking My Emails
January 23, 2023in Blog 0 Comments 0 Likes

Seven Tips to Optimizing Your Email Onboarding Sequence

Blog A group of diverse people is using digital devices
January 20, 2023in Blog 0 Comments 0 Likes

Five Actionable Tips to Boost Your Email Opt-In Rate

Blog Businesswoman using a touchpad to view his e-mails on his desk at the office.
January 18, 2023in Blog 0 Comments 0 Likes

Four Tips to Enhancing your Email Call-To-Actions

Blog Multicultural people group using smartphone with coffee at university college break
January 16, 2023in Blog 0 Comments 0 Likes

Six Proven Ways to Increase Your Email Click-Through Rates

Blog Happy successful female writes checklist in notepad, works on creative ideas for project
January 13, 2023in Blog 0 Comments 0 Likes

Four Tips to Writing Better Email Subject Lines

Blog Chatting on computer
January 11, 2023in Blog 0 Comments 0 Likes

Four Email Follow-Up Strategies to Implement

Blog Chain of letters. Correspondence and related messages.
January 9, 2023in Blog 0 Comments 0 Likes

Six Easy Ways to Improving Your Email Open-Rate

Blog Couple checking their email
January 6, 2023in Blog 0 Comments 0 Likes

How To Improve Your Email Marketing ROI

Blog businessman and businesswoman manager discuss project compare point in paperwork.
January 4, 2023in Blog 0 Comments 0 Likes

A/B Testing Your Email Funnels is a Must

Blog Inbound Marketing, Lead Magnet, Customer Attraction and Retention, B2B Concept
January 2, 2023in Blog 0 Comments 0 Likes

Five Lead Magnet Tips to Grow Your Email List

Blog Inbox message notification paper craft
December 30, 2022in Blog 0 Comments 0 Likes

What is Email Deliverability and How to Improve It

Blog Woman checking her email in a meeting
December 28, 2022in Blog 0 Comments 0 Likes

Four Tips to Creating an Effective Email Sequence

Blog Customer or audience segmentation. Marketing Concept
December 27, 2022in Blog 0 Comments 0 Likes

The Importance of Email List Segmentation

Blog Interracial guy and two girls working on project
December 23, 2022in Blog 0 Comments 0 Likes

Five Common Email Automation Flows to Implement

Blog Technologies making life easier.
December 21, 2022in Blog 0 Comments 0 Likes

How to Conduct an Email Funnel Audit in Five Easy Steps

Blog A man with glasses is working on a laptop.
December 19, 2022in Blog 0 Comments 0 Likes

Common Email Marketing Mistakes and How to Avoid Them

Blog Young businesswoman writes on notebook sitting at table
December 16, 2022in Blog 0 Comments 0 Likes

How to Write a Lead Nurturing Email Campaign

Blog Developers Troubleshooting Issues
December 14, 2022in Blog 0 Comments 0 Likes

What To Look for During an Email Funnel Audit

Blog Joyous focused woman reading an email on her laptop
December 14, 2022in Blog 0 Comments 0 Likes

The Three Keys to Optimizing Your Email Content

Blog Tracks the graphs. Team of stockbrokers works in modern office with many display screens
December 12, 2022in Blog 0 Comments 0 Likes

Important Email Marketing Key Performance Indicators to Track

Blog Creative ideas. Cheerful male and female colleagues planning working process and using stickers with
December 9, 2022in Blog 0 Comments 0 Likes

Six Secrets to Creating the Perfect Email Funnels

Blog Man Reading E-mail on Laptop
December 7, 2022in Blog 0 Comments 0 Likes

Email Funnel Red Flags to Take Notice Of

Blog businessman using smart phone for checking email
December 5, 2022in Blog 0 Comments 0 Likes

Four Easy Steps to Creating a High-Converting Email Funnel

Blog Social media marketing
December 1, 2022in Blog 0 Comments 0 Likes

How Powerful Are Email Funnels?

Blog How to Use Your Competition to Create More Content
November 29, 2022in Blog 0 Comments 0 Likes

How to Use Your Competition to Create More Content

Blog How to Make a Content Calendar and Why They Are Important
November 28, 2022in Blog 0 Comments 0 Likes

How to Make a Content Calendar and Why They Are Important

Blog The Importance of a Content Idea List and How to Make One
November 24, 2022in Blog 0 Comments 0 Likes

The Importance of a Content Idea List and How to Make One

Blog Eight Ways to Repurpose Your Content and Why
November 23, 2022in Blog 0 Comments 0 Likes

Eight Ways to Repurpose Your Content and Why

Blog How to Know What Your Target Audience Needs and Wants
November 22, 2022in Blog 0 Comments 0 Likes

How to Know What Your Target Audience Needs and Wants

Blog Five Brainstorming Techniques to Use to Generate More Content
November 16, 2022in Blog 0 Comments 0 Likes

Five Brainstorming Techniques to Use to Generate More Content

Blog Multiracial team at work writing ideas on sticky notes on the glass wall
November 15, 2022in Blog 0 Comments 0 Likes

Seven Best Practices for More Content Ideas

Blog Five stars on a gray background
November 10, 2022in Blog 0 Comments 0 Likes

Why Customer Feedback is Key to Unlimited Content Ideas

Blog Sticky Note Post It Board Office
November 9, 2022in Blog 0 Comments 0 Likes

Five Vital Tips for Having an Endless Supply of Content Ideas

Blog Content manager working in cozy office
November 3, 2022in Blog 0 Comments 0 Likes

Five Reasons Why You Are Running Out of Content Ideas

Blog E-Mail service
October 27, 2022in Blog 0 Comments 0 Likes

Automation Makes Follow Up Easier and More Consistent

Blog Face emotions with star ratings isolated on yellow background
October 25, 2022in Blog 0 Comments 0 Likes

Asking for Referrals and Testimonials Builds Relationships and Business

Blog Client getting a beauty salon discount voucher from a receptionist
October 18, 2022in Blog 0 Comments 0 Likes

Strategies That Build Customer Loyalty After the Sale

Blog Gift for you!
October 13, 2022in Blog 0 Comments 0 Likes

Follow Up the Sale with Value

Blog Hand writing thank you note
October 4, 2022in Blog 0 Comments 0 Likes

The Art of Saying Thank You

Blog Man working with analytics at the office
October 3, 2022in Blog 0 Comments 0 Likes

Google Analytics 4: EVERY Website Owner NEEDS This TODAY!

Blog Portrait of cafe waiter with card machine behind counter
September 28, 2022in Blog 0 Comments 0 Likes

A Quick Guide to SEO Blogging for Small Businesses

Blog Blog Blogging Homepage Social Media Network Concept
September 22, 2022in Blog 0 Comments 0 Likes

Blogging Benefits: How to Rank Highly and Get Tons More Traffic

Blog Contemporary young serious economist analyzing finnacial data
September 20, 2022in Blog 0 Comments 0 Likes

Tracking Your SEO Keywords

Blog Toy rocket isolated on a white background
September 14, 2022in Blog 0 Comments 0 Likes

4 Easy Ways to Enhance Local SEO Ranking

Blog Online Education Website
September 14, 2022in Blog 0 Comments 0 Likes

7 Simple Ways to SEO-Optimize Your WordPress Site

Blog Answering a question
September 8, 2022in Blog 0 Comments 0 Likes

7 SEO Keyword Research Questions to Ask

Blog Golden five 5 stars, best excellent services rating on a red cubes
September 6, 2022in Blog 0 Comments 0 Likes

How To Boost the Search Ranking of Your Small Business Blog

Blog What is a Digital Adoption Plan, and Why Does Your Company Need One?
September 1, 2022in Blog 0 Comments 0 Likes

What is a Digital Adoption Plan, and Why Does Your Company Need One?

Blog Food Delivery Website
August 31, 2022in Blog 0 Comments 0 Likes

6 Ways to Massively Improve Your Website SEO

Blog UI designer working on website interface
August 30, 2022in Blog 0 Comments 0 Likes

3 Ways to Make Your Website Stand Out

Blog SEO Search engine optimization
August 25, 2022in Blog 0 Comments 0 Likes

How to Quickly Find Niche SEO Keywords

Blog Cast iron keys
August 23, 2022in Blog 0 Comments 0 Likes

How To Use Keywords in Your Blog Content

Blog Blog Blogging Homepage Social Media Network Concept
August 22, 2022in Blog 0 Comments 0 Likes

Blogging Benefits: How to Rank Highly and Get Tons More Traffic

Blog Business links and relationship.
August 17, 2022in Blog 0 Comments 0 Likes

Link-Building with Anchor Text Keywords

Blog Letters of the English alphabet on a dark wooden background
August 11, 2022in Blog 0 Comments 0 Likes

3 Steps for Finding Easy-to-Rank SEO Keywords

Blog SEO or search engine optimization concept
August 9, 2022in Blog 0 Comments 0 Likes

How to Use SEO Tools to Grow Your Online Business

Blog Female blogger typing blog post on laptop computer
August 3, 2022in Blog 0 Comments 0 Likes

Why Small Businesses Should Start a Blog in 2022

Blog Young woman holding two rings while male client pointing at one of them
July 29, 2022in Blog 0 Comments 0 Likes

Triggering Your Audience’s Sense of Urgency

Blog Portrait of smiling smiling businesswoman looking at colleague at the window in office
July 27, 2022in Blog 0 Comments 0 Likes

Tapping the Emotions of Your Audience

Blog Partner Business Trust Teamwork Partnership for success.Business man fist bump hand together
July 25, 2022in Blog 0 Comments 0 Likes

Social Proof: I’ll Have What She’s Having

Blog Gift
July 22, 2022in Blog 0 Comments 0 Likes

How Reciprocity Persuades Consumers to Take Action

Blog Successful Business Concept, Red Dart Reaching Center of a Target.
July 20, 2022in Blog 0 Comments 0 Likes

Persuasive Techniques That Increase Conversions

Blog Couple of multiethnic business people handshaking in the office
July 18, 2022in Blog 0 Comments 0 Likes

What Persuasion Has to Do with Business

Blog Like heart symbol
July 15, 2022in Blog 0 Comments 0 Likes

Likeability Plays a Large Part in Persuasive Marketing

Blog Papercut head with jigsaw puzzle pieces inside. Mental health problems, psychology, memory, logic
July 13, 2022in Blog 0 Comments 0 Likes

Incorporating Logic into Your Persuasive Marketing Strategy

Blog Young businessman and his mature mentor shaking hands
July 11, 2022in Blog 0 Comments 0 Likes

Consumers Are Drawn to Authority Figures

Blog Happy friendly florist giving fresh bouquet to customer
July 4, 2022in Blog 0 Comments 0 Likes

Getting Your Audience to Commit

Blog Male mentor leader talking to female trainee at meeting in board room.
June 21, 2022in Blog 0 Comments 0 Likes

5 Mistakes to Avoid When You Market Through Storytelling

Blog Shop assistant working in the shop
June 17, 2022in Blog 0 Comments 0 Likes

How to Use Storytelling to Engage Your Customers

Blog Cafe Coffee Dessert Casual Meeting Leisure Concept
June 15, 2022in Blog 0 Comments 0 Likes

Storytelling Tips – Delivering Your Story in Person

Blog Storytelling Trends for Marketing Your Business
June 13, 2022in Blog 0 Comments 0 Likes

Storytelling Trends for Marketing Your Business

Blog Checking e-mail
January 18, 2022in Blog 0 Comments 0 Likes

Five Lead Nurturing Strategies to Know About

Blog Woman Shopping Online Shopaholics Payment Concept
August 31, 2021in Blog 0 Comments 0 Likes

How to Better Market Your Brand’s Story

Blog top view of businessman working with laptop, smartphone and diary at workspace
August 30, 2021in Blog 0 Comments 0 Likes

Use the Right Tools and Make It Shareable

Blog thoughtful radio host in headphones recording podcast in broadcasting studio
August 27, 2021in Blog 0 Comments 0 Likes

How to Tell Your Brand’s Story Through Social Media

Blog Report of speaker
August 25, 2021in Blog 0 Comments 0 Likes

Five Ways to Improve Your Storytelling Techniques

Blog Customer review good rating concept, people use smartphone with five star icon, positive costume
August 23, 2021in Blog 0 Comments 0 Likes

How to Create a Customer Spotlight Story

Blog Online marketing
August 21, 2021in Blog 0 Comments 0 Likes

Behind Every New Product Should Be a New Brand Story

Blog Business people looking at digital screen during meeting
August 20, 2021in Blog 0 Comments 0 Likes

Six Rules for Visual Storytelling

Blog cropped image of smiling lecturer talking into microphone and gesturing at podium tribune during
August 18, 2021in Blog 0 Comments 0 Likes

Don’t Forget About Your Tone and Body Language

Blog Consistency Is Key for a Successful Brand Story
August 16, 2021in Blog 0 Comments 0 Likes

Consistency Is Key for a Successful Brand Story

Blog Personal blog and digital camera recording. Guy is filming video for work
August 13, 2021in Blog 0 Comments 0 Likes

Don’t Skip Personality and Honesty

Blog Taking care of business.
August 11, 2021in Blog 0 Comments 0 Likes

Make It Emotional and Keep It Personal

Blog Don’t Forget Your Calls-to-Action
August 9, 2021in Blog 0 Comments 0 Likes

Don’t Forget Your Calls-to-Action

Blog Financial report
August 6, 2021in Blog 0 Comments 0 Likes

Increase Your Profits with Lasting Impressions

Blog audience
August 4, 2021in Blog 0 Comments 0 Likes

Craft a Familiar, Simple, and Relatable Narrative

Blog Every Story Needs a Hero
August 2, 2021in Blog 0 Comments 0 Likes

Every Story Needs a Hero

Blog Once upon a time story theme
July 30, 2021in Blog 0 Comments 0 Likes

Develop Your Origin Story

Blog Businesswoman interacting with Caucasian businessman speaking at business seminar in office building
July 28, 2021in Blog 0 Comments 0 Likes

Eight Ways to Hook Your Audience and Keep Their Attention

Blog Top view of a cup of coffee
July 26, 2021in Blog 0 Comments 0 Likes

The Three Things You Can’t Skip to Tell a Successful Story

Blog Happy smiling woman freelancer writes notes in a diary sitting in a office or at home.
July 23, 2021in Blog 0 Comments 0 Likes

How to Write an Effective Script for Corporate Storytelling

Blog Contemporary economists standing by whiteboard and pointing at financial papers
July 21, 2021in Blog 0 Comments 0 Likes

Common Story Arcs to Use to Create More Brand Stories

Blog Marketing idea for health club
July 19, 2021in Blog 0 Comments 0 Likes

Pick Your Storytelling Format

Blog Hand of contemporary aged male customer with smartphone using discount
July 17, 2021in Blog 0 Comments 0 Likes

The Value and Benefits of Brand Loyalty

Blog Listeners to ask questions during the meeting at office.
July 16, 2021in Blog 0 Comments 0 Likes

How to Get Your Audience to Take More Action

Blog Financial conference, holding a tablet
July 14, 2021in Blog 0 Comments 0 Likes

Four Ways to Increase and Track Audience Engagement

Blog A vintage magnifying glass emphasizing the “Know” part of the word “Knowledge” on parchment paper
July 12, 2021in Blog 0 Comments 0 Likes

How to Identify and Get to Know Your Target Audience

Blog Why Audience Engagement Is a Must
July 10, 2021in Blog 0 Comments 0 Likes

Why Audience Engagement Is a Must

Blog Branding Copyright Design Spaceship Graphic Concept
July 8, 2021in Blog 0 Comments 0 Likes

Questions to Help Create a Better Brand Story

Blog Team of young people going over paperwork
July 6, 2021in Blog 0 Comments 0 Likes

How to Harness the Power of Persuasive Storytelling

Blog Businessmen deliver key of success book,Business concepts.
July 4, 2021in Blog 0 Comments 0 Likes

The Keys to an Effective Corporate Story

Blog product marketing manager making marketing strategy for new product
July 2, 2021in Blog 0 Comments 0 Likes

How Storytelling Sets Your Brand Apart from Your Competitors

Blog serious professional businessmen using desktop computer and discussing work in office
June 30, 2021in Blog 0 Comments 0 Likes

5 Ways Mentors Can Keep You on Track and Lead You to Success

Blog Delegate More Effectively: 5 Tips
June 29, 2021in Blog 0 Comments 0 Likes

Delegate More Effectively: 5 Tips

Blog Young pensive thoughtful designer with a pen in his mouth reading something from his notepad.
June 28, 2021in Blog 0 Comments 0 Likes

Eat the Frog! How That’s Actually Great for Business

Blog Look how fast growth our company!
June 26, 2021in Blog 0 Comments 0 Likes

Be More Accountable and Consistent, Share Your Goals

Blog profile of businesswoman standing near white flipchart, pointing at words over sticky notes
June 25, 2021in Blog 0 Comments 0 Likes

Reprioritize Non-Essential Tasks: Know What’s Important

Blog Handsome student reading a book in a library
June 23, 2021in Blog 0 Comments 0 Likes

The Importance of Continued Learning in Life and Business

Blog Close up of mechanical gears while engineer working with software
June 21, 2021in Blog 0 Comments 0 Likes

Top 7 Productivity Tools to Try

Blog 6 Habits That Are Destroying Your Productivity
June 19, 2021in Blog 0 Comments 0 Likes

6 Habits That Are Destroying Your Productivity

Blog Get Your Goals into Your Calendar
June 18, 2021in Blog 0 Comments 0 Likes

Get Your Goals into Your Calendar

Blog Disagreeing with colleague
June 16, 2021in Blog 0 Comments 0 Likes

Learn to Say No to Be More Productive

Blog How to Use the Right Tools and Technology for Your Business
June 14, 2021in Blog 0 Comments 0 Likes

How to Use the Right Tools and Technology for Your Business

Blog How to Create an Effective To-Do List
June 12, 2021in Blog 0 Comments 0 Likes

How to Create an Effective To-Do List

Blog The Secrets to Time Management and Why You Need It
June 11, 2021in Blog 0 Comments 0 Likes

The Secrets to Time Management and Why You Need It

Blog Children Wearing School Uniform In Kitchen Eating Breakfast Waffles As Parents Get Ready For Work
June 9, 2021in Blog 0 Comments 0 Likes

5 Household Management Tips for Parent Business Owners

Blog Young sad girl shows a white sticker. Caucasian brunette holding a sheet of paper with message. Why?
June 7, 2021in Blog 0 Comments 0 Likes

The Importance Of “Why”

Blog Hard working day.
June 5, 2021in Blog 0 Comments 0 Likes

The Only Action That Matters

Blog Launch Target Goals Rocketship Graphic Concept
June 4, 2021in Blog 0 Comments 0 Likes

Creating a Marketing Strategy for Your Product Launch

Blog handsome young seo manager using smartphone and computer at workplace
June 2, 2021in Blog 0 Comments 0 Likes

SEO Tips to Boost Your Ranking on Google

Blog Community Online Communication Connection Concept
May 31, 2021in Blog 0 Comments 0 Likes

Start a New Customer-Focused Community with Your Competition

Blog business
May 29, 2021in Blog 0 Comments 0 Likes

10 Reasons Following Your Competition on Social Media Helps Your Business Succeed

Blog Brainstorming on Joint Project
May 28, 2021in Blog 0 Comments 0 Likes

14 Ways to Work with Your Competition

Blog Businessman collects puzzles with the image of the attributes of doing business
May 27, 2021in Blog 0 Comments 0 Likes

When to Share Your Competitor’s Information to Advantage Your Business

Blog Confident businessmen shaking hands
May 25, 2021in Blog 0 Comments 0 Likes

8 Ways Competition Improves Your Business

Blog Economists with papers
May 23, 2021in Blog 0 Comments 0 Likes

Why You Need to Share Overflow with Your Competition

Blog Diverse group of business people standing on podium while speaking at business seminar
May 21, 2021in Blog 0 Comments 0 Likes

Leverage Your Competition: Co-Host an Event

Blog Woman connects couple puzzle piece
May 19, 2021in Blog 0 Comments 0 Likes

Working Together: Get More from Your Content

Blog Business people doing fists pump as unity
May 17, 2021in Blog 0 Comments 0 Likes

The Benefits of Forming Joint Ventures with Your Competitors

Blog Texting
May 15, 2021in Blog 0 Comments 0 Likes

7 Things to Learn Following Your Competition on Social Media

Blog Business people having great time together. Colleagues playing table football in office
May 13, 2021in Blog 0 Comments 0 Likes

Why Collaboration is Better Than Competition

Blog Two successful businessmen sitting and creating business plan on meeting
May 11, 2021in Blog 0 Comments 0 Likes

3 Ways It Pays to Work with Your Competition

Blog Speaker at Business Meeting in the conference hall.
May 9, 2021in Blog 0 Comments 0 Likes

What to Learn about Your Competition’s Audience to Grow Your Business

Blog Collaboration and analysis by business people working in office
May 7, 2021in Blog 0 Comments 0 Likes

Can Competitor’s Work Together for Good?

Blog Pensive young businessman working on new business plan in office
May 5, 2021in Blog 0 Comments 0 Likes

9 Reasons to Study Your Competition

Blog Succesful businesswoman CEO of company. Business success office meeting concept
May 1, 2021in Blog 0 Comments 0 Likes

10 Ways Small Business Benefits from Smart Automation

Blog Team of architects working together on project
April 30, 2021in Blog 0 Comments 0 Likes

Project Management Tools to Try

Blog development
April 29, 2021in Blog 0 Comments 0 Likes

Tools to Help You Automate Competitor Research

Blog Business Strategy Branding Planning Concept
April 28, 2021in Blog 0 Comments 0 Likes

How to Use Automation for Boosting Efficiency

Blog Businessman entrepreneur Shop owner check Order or list inventory in stock which to be delivery
April 27, 2021in Blog 0 Comments 0 Likes

Tools and Tips for Automating Your Sales and Inventory Process

Blog Social media addiction
April 19, 2021in Blog 0 Comments 0 Likes

Tools and Tips to Help You Automate Social Media Marketing

Blog cropped image of man holding speech bubble with
April 17, 2021in Blog 0 Comments 0 Likes

Tools and Tips to Help You Automate Email Marketing

Blog Sales Automation Tools and Tips
April 16, 2021in Blog 0 Comments 0 Likes

Sales Automation Tools and Tips

Blog Your Guide to Creating Facebook Ads That Generate Sales
April 15, 2021in Blog 0 Comments 0 Likes

Your Guide to Creating Facebook Ads That Generate Sales

Blog Business team meeting working analyzing with financial data and marketing business strategy project
April 13, 2021in Blog 0 Comments 0 Likes

Tools and Tips to Help You Automate Your Marketing

Blog The Ultimate Boost in Productivity: Automation and Outsourcing
April 11, 2021in Blog 0 Comments 0 Likes

The Ultimate Boost in Productivity: Automation and Outsourcing

Blog Business customer service concept
April 9, 2021in Blog 0 Comments 0 Likes

26 Things You Can Automate in Your Business

Blog View Of Staff In Busy Customer Service Department
April 7, 2021in Blog 0 Comments 0 Likes

8 Things You Should Outsource in Your Business

Blog Conceptual image of customer service and social media interactions
April 5, 2021in Blog 0 Comments 0 Likes

3 Reasons to Automate and Outsource

Blog Woman making to do list on diary
April 3, 2021in Blog 0 Comments 0 Likes

How to Do More with Less

Blog Barista and customer in coffee shop
April 1, 2021in Blog 0 Comments 0 Likes

What’s Your Customer’s Buying Journey?

Blog Five of the Year’s Best Digital Marketing Trends You Need to Know
March 22, 2021in Blog 0 Comments 0 Likes

Five of the Year’s Best Digital Marketing Trends You Need to Know

Blog How to Create a Blog Post That Drives Action
March 22, 2021in Blog 0 Comments 0 Likes

How to Create a Blog Post That Drives Action

Blog Woman in warm sweater holding cup of cocoa, mug, lifestyle, christmas, new year, 2021, resolutions.
December 10, 2020in Blog 0 Comments 0 Likes

Planning Ahead In Your Business

Blog Young business crew working with new startup project
November 11, 2020in Blog 0 Comments 0 Likes

How To Understand & Identify Your Ideal Customer

Blog Real Hand Of Thumb Up Facebook Like Social Media Sign Isolated On White Background
October 27, 2020in Blog 0 Comments 0 Likes

Want To Know How To Use Your Story To Succeed With Facebook Advertising?

Blog We have HUGE news to share with you!
October 8, 2020in Blog 0 Comments 1 Likes

We have 🔥HUGE🔥 news to share with you!

Blog Make Your Next Pitch Instantly More Compelling By Using This One Philosopher’s Framework
September 15, 2020in Blog 0 Comments 0 Likes

Make Your Next Pitch Instantly More Compelling By Using This One Philosopher’s Framework

Blog Young successful women colleagues discuss joint project, coaching or psychotherapy in modern loft office
September 12, 2020in Blog 0 Comments 0 Likes

Sales copy not converting? These 3 strategies will help you close the deal.

Blog Young male business owner standing near his new local. Startup, entrepreneur, business concept
July 12, 2020in Blog 0 Comments 0 Likes

What If I Told You Your Business Was Failing Because Of Your Hero Complex

Blog Nothing Lasts Forever
April 21, 2020in Blog 0 Comments 0 Likes

Nothing Lasts Forever

Blog Creativity can’t be Quarantined!
April 17, 2020in Blog 0 Comments 0 Likes

Creativity can’t be Quarantined!

Blog In It To Win It!
April 9, 2020in Blog 0 Comments 0 Likes

In It To Win It!

Blog How do you lead your business through the Coronavirus crisis?
April 1, 2020in Blog 0 Comments 0 Likes

How do you lead your business through the Coronavirus crisis?

Blog Thoughts On Communication…
March 23, 2020in Blog 0 Comments 0 Likes

Thoughts On Communication…

Blog How to work from home during the Coronavirus: Strategies and tools to stay productive
March 18, 2020in Blog 0 Comments 0 Likes

How to work from home during the Coronavirus: Strategies and tools to stay productive

Blog How Facebook Messenger Bots Are Revolutionizing Business
August 31, 2018in Blog 0 Comments 0 Likes

How Facebook Messenger Bots Are Revolutionizing Business

Blog Businesses Without Mobile Supported Websites Are Losing Money
August 7, 2018in Blog 0 Comments 0 Likes

Businesses Without Mobile Supported Websites Are Losing Money

Blog 3 Things You Can Do to Stand Out in a Crowded Marketplace
August 1, 2018in Blog 0 Comments 1 Likes

3 Things You Can Do to Stand Out in a Crowded Marketplace

Blog 130+ WordPress Site Examples of Big Brands
January 3, 2018in Blog 0 Comments 0 Likes

130+ WordPress Site Examples of Big Brands

ABOUT MARKETING GUARDIANS
  • Approach & Culture
  • Insights
  • Work
  • FAQs
  • Monthly Marketing
blue-seal-120-61-whitetxt-officeguardiansinc-96340 Footer page
benchmark-one-certified-Partner Footer page
RESOURCES
  • FREE SEO & Website Audit
  • Entrepreneur Tools
  • Recommendations
  • Privacy Policy
  • Terms & Conditions
  • Sitemap
officeguardians-calgarychamber-120x120 Footer page
CertifiedLogoJune2023-120x120 Footer page
INSTAGRAM FEED

marketingguards

View

Apr 20

Open
 Footer page

La Baia Restaurant, located in White Rock, British Columbia, has been a beloved staple in the community for over 35 years. But when new ownership took over, they were ready to give the classic French and Italian fusion restaurant a fresh new look.

The challenge was to honor the restaurant's tradition while attracting new clientele with an elevated menu and online ordering options. With a new chef on board, they wanted to showcase their contemporary Italian comfort food with a modern twist, using only the finest local ingredients.

⭐ OUR APPROACH: To achieve this, we worked closely with the La Baia staff and chef to understand the history of the restaurant and their vision for the new menu. We used this information to design a new website that showcased the updated menu and ambiance of the restaurant. We also arranged for a local photographer to capture stunning new images of the restaurant and its delicious new offerings.


If you're looking for a rebrand or a website revamp for your business, reach out to us and let us help you achieve your vision!





#MarketingGuardians
#Rebrand
#WebsiteDesign
#GraphicDesign
...

2 0

marketingguards

View

Apr 19

Open
 Footer page

Looking for ways to produce high-quality content consistently can be a daunting task for businesses. However, there are many ways to outsource your content creation, and in this post, we'll explore a few of the most popular options.

👨‍💻 Hire a content writing service provider like Contentwriters.com to provide you with a team of writers who will work on your behalf to produce high-quality content.

💻 Work with a freelance writer to produce articles on an as-needed basis. Platforms like Fiverr and Upwork are great places to find them.

📝 Hire a virtual assistant to help with various tasks, including content creation.

Outsourcing your content creation ensures that you never run out of ideas or produce low-quality content. Instead, focus on other aspects of your business and be confident that you're getting high-quality articles that will engage your readers. If you want a content strategy that gets results, consider outsourcing your content creation!


#ContentCreation
#ContentMarketing
#ContentStrategy
#EngagingContent
#BusinessGrowth
...

4 0

marketingguards

View

Apr 18

Open
 Footer page

Blogging can be a great way for small businesses to drive traffic to their websites, but it's important to understand how to optimize each blog post for search engines to make the most of this strategy. The key is to treat each blog post as a separate webpage and optimize it around a single keyword or phrase.

To optimize your blog posts, consider the following tips:

1. Focus each post around a single keyword related to your content.
2. Include your keyword in the blog post title, preferably at the beginning.
3. Use subheadings or tags that also include your keyword.
4. Include 1-3 keyword links (anchor text) in your blog post.
5. Sign every blog post with a signature link that uses your keyword.
6. Include tags for all your blog entries.

By optimizing each blog post heavily around a target keyword, you create an additional doorway into your website for each page indexed by search engines. 🚪



#SmallBusinessBlog
#SEO
#BloggingTips
#DigitalMarketing
#SearchEngineOptimization
#KeywordOptimization
...

5 0

marketingguards

View

Apr 17

Open
 Footer page

As a certified Digital Adoption Advisor for the Canada Digital Adoption Program (CDAP), Marketing Guardians is committed to helping small and medium-sized businesses thrive in today's rapidly evolving business landscape.

We're thrilled to leverage our expertise to assist Canadian SMEs in navigating the CDAP program and accessing grants to bolster their online presence, acquire new e-commerce tools, and fuel their digital transformation.

The way Canadians conduct business has transformed, and CDAP grants provide a unique opportunity for businesses to keep up with the changes and stay competitive.

Click the link in our bio to learn more and apply for CDAP grants. 🌟

#CDAP
#DigitalAdoptionProgram
#CDAPAdvisor
#BusinessGrant
#CanadianBusiness
#SmallBusiness
#DigitalTransformation
#BusinessDevelopment
...

5 2

marketingguards

View

Apr 12

Open
 Footer page

Successful businesses make their audience members feel appreciated and important. This is easily accomplished by using storytelling methods and techniques, which appeal to each audience segment.

Let’s look at a few things you may want to consider and include as you plan your engagement strategies in your marketing plan:

⚡ Create emotional connections: Building emotional connections with customers is crucial for establishing trust and loyalty. Consider using images of real team members on social media, introducing yourself in communications, or even having a brand ambassador to serve as a recognizable face of the brand.

⚡ Build a forum or community: Online forums and communities offer an excellent platform for direct engagement between brands and customers. Engage with customers through discussions, questions, and updates, or share information that could improve their knowledge and expertise about a product or service.

⚡ Host events: Events like local meetups or webinars provide an opportunity to meet and engage with customers and prospects. Such events serve as a meeting point and a source of peer-to-peer knowledge.


By prioritizing customer engagement, businesses can create a group of loyal customers and gain insights into their changing needs.



#CustomerEngagement
#BuildingRelationships
#EmotionalConnections
...

3 0

marketingguards

View

Apr 9

Open
 Footer page

The Easter spirit is a spirit of renewal that enables us to show up with a positive attitude, to renew relationships that have been taken for granted, and to express appreciation and affection to those closest to us. It means to see the world through new eyes.

Happy Easter!
...

2 0

marketingguards

View

Apr 6

Open
 Footer page

At Marketing Guardians, we believe distance should never be a barrier to exceptional service. We're delighted to know that we've played an essential role in our client's team, despite the distance of 1000km between our offices.

Our team is dedicated to providing top-notch service, regardless of location. We utilize the latest technologies and communication tools to ensure seamless collaboration and deliver the results our clients expect .

Thank you for choosing Marketing Guardians as your marketing partner, no matter where you are located. Let's continue to create some amazing results together!

#MarketingGuardians
#Testimonial
#SeamlessCollaboration
#TopNotchService
#MarketingGoals
...

3 0

marketingguards

View

Apr 6

Open
 Footer page

Explore the power of digital transformation and take your business to the next level with the Canada Digital Adoption Program (CDAP)!

⭐ Gain access to up to $15k in consulting fees for a tailored digital adoption plan from a qualified digital expert
⭐ Secure up to $100k in interest-free loans from BDC to finance the implementation of your digital adoption plan
⭐ Take advantage of the funded work placement program to bring in a skilled student or recent graduate to assist with your digital transformation

As your government-approved Digital Advisor, Marketing Guardians will not only assist you with the grant application process but also develop a comprehensive digital adoption plan for your business.

Discover how the Canada Digital Adoption Program can revolutionize your business technology and take our free digital assessment tool to evaluate your digital readiness by heading to our website. Link in bio.


#CanadaDigitalAdoptionProgram
#CDAP
#SMEs
#DigitalTransformation
#MarketingGuardians
#DigitalAdvisor
#GrantApplication
#DigitalAdoptionPlan
...

2 0

marketingguards

View

Apr 3

Open
 Footer page

Introducing, Durum Capital Inc.! 🎉 As an asset manager specializing in investments on the brink of change, Durum promotes quality governance and financial and operational efficiencies. Their belief in the value of businesses and their competitive edge drives communities forward.

Durum faced a challenge: their outdated website did not reflect their brand or the most recent information on their managed assets. With the upcoming launch of newly managed investment funds, they needed a sleek, modern website that maintained a professional look.

Our solution? Working closely with Durum's key stakeholders, we designed a website that incorporated each managed investment's color and reflected Alberta's imagery. We also created a client portal for easy investment information access and provided training to their team for future updates.

👀 Check out Durum's new website and see how we helped them get ahead in the world of investments!


#MarketingGuardians
#PortfolioHighlight
#WebsiteDesign
#InvestmentFunds
#Alberta
#AssetManagement
...

3 0

marketingguards

View

Mar 31

Open
 Footer page

Staying ahead in today's business landscape requires keeping pace with digital transformation.

Discover which cutting-edge digital tools can help your company gain a competitive edge by applying for the $15,000 Canada Digital Adoption Plan (CDAP) grant.

As a certified Digital Advisor under CDAP, Marketing Guardians can assist your small or medium-sized business with securing the CDAP grant and devising a comprehensive Digital Adoption Plan.

Together, we can help you:
👉 Apply for the CDAP grant
👉 Assess your current digital capabilities
👉 Define your digital roadmap
👉 Identify areas for improvement
👉 Evaluate and prioritize investments

Link in bio to learn more about how CDAP can help take your business to the next level.


#CanadaDigitalAdoptionProgram
#CDAP
#SMEs
#DigitalTransformation
#MarketingGuardians
#DigitalAdvisor
#GrantApplication
#DigitalAdoptionPlan
...

3 0

marketingguards

View

Mar 30

Open
 Footer page

We are thrilled to showcase our work with SIGIT, an multi disciplinary engineering firm that's all about creating engineering solutions with a smile! 😀

Founded in 2003, SIGIT has come a long way since its humble beginnings. From winning business awards to providing top-notch services to its clients, this company truly stands out in the industry.

🌟 However, SIGIT was facing a challenge - how to position itself as a friendly engineering company that focuses on client satisfaction and avoids overwhelming technical jargon. That's where we stepped in.

Working closely with the SIGIT team, we created a brand direction that communicated their services in plain language, along with a colourful and graphic website that reflects their friendly feel. We even organized a photo shoot to capture their project sites and branded vehicles, which were used across all marketing materials.

SIGIT is now able to stand out from the crowd and reach a wider audience of clients looking for engineering solutions. We're proud to have been their marketing guardians, and we can't wait to see what the future holds for this amazing company.

#MarketingGuardians
#BrandTransformation
#WebsiteDesign
#DigitalMarketing
#GraphicDesign
...

7 0

marketingguards

View

Mar 29

Open
 Footer page

Looking for content ideas? Check out these tips!

💡 Look at What’s Trending: Keep an eye on social media and news trends to see if you can tie them into your business or product. Google Trends is a great tool to find out what’s popular.

💡 Host a Contest or Giveaway: Engage your audience with a fun contest or giveaway! Ask them to submit photos, videos, or ideas for a chance to win.

💡 Write an Industry Roundup: Round up news stories related to your industry and offer your own commentary. Show your expertise and keep your audience informed.

💡 Show Behind-the-Scenes Content: Let your audience see what goes into making your product or service. They love behind-the-scenes looks and a peek into your company culture.

💡 Create a Resource List: Provide value to your audience with a list of blog post topics or the best tools for a certain task. Show your expertise and help your audience out!


Get that social media calendar going with a breeze!


#MarketngGuardians
#ContentIdeas
#TrendingTopics
#SocialMediaMarketing
#MarketingTips
...

5 0

marketingguards

View

Mar 28

Open
 Footer page

We are excited to showcase our work with one of our amazing clients, HSI Financial Group!

HSI Financial Group wanted to stand out from other financial firms by incorporating their founder’s love of aviation and flying. They also wanted to differentiate themselves by focusing on retirement planning.

⭐️We used the metaphor of creating a financial plan with a flight map pilots prepare before they take off. This analogy helped us create a Flight Map that clients would fill out when working with an HSI Financial Advisor. We also used in-flight imagery of people in their retirement age to speak to those planning for retirement. This direction was applied across the website, brochures, client documents, online ads, and event promotions.



#Portfolio
#BrandStrategy
#WebDesign
#MarketingGuardians
...

5 0

marketingguards

View

Mar 24

Open
 Footer page

Stop guessing what your audience wants 🛑 Understanding your target market is the key to creating content that resonates with them and keeps them coming back for more.

Here are 5 tips to help you get to know your audience better:

👊 Know Who Your Target Market Is - Understand your audience demographics, interests, and pain points to create content that appeals to them.

👊 Keep an Eye on Your Analytics - Monitor website and social media analytics to see which content performs well and adjust your strategy accordingly.

👊 Pay Attention to Social Media - Listen to feedback on social media and engage with your audience to build stronger relationships.

👊 Conduct Surveys - Use surveys to ask your audience what kind of content they want to see and what topics they're interested in.

👊 Listen to Feedback - Respond to comments and take feedback seriously to show your audience that you value their opinions.


By following these tips, you'll be able to create content that speaks to your audience and builds strong relationships with them.


#ContentStrategy
#MarketingTips
#TargetMarket
#SocialMediaMarketing
#ContentCreation
#AudienceFeedback
#ContentAnalytics
...

6 3

marketingguards

View

Mar 23

Open
 Footer page

Are you ready to propel your business to new heights?

The Canada Digital Adoption Program (CDAP) empowers SMEs to thrive in the digital era.

With Marketing Guardians as your trusted government-approved Digital Advisor, you'll receive expert guidance at every stage, from grant application to digital adoption plan creation.

Discover how CDAP can revolutionize your business by heading to our website.




#CDAP
#CanadianDigitalAdoptionPlan
#DigitalAdoptionPlan
#DigitalAdvisor
#BusinessGrant
#CanadianBusiness
...

4 0

marketingguards

View

Mar 21

Open
 Footer page

Struggling to come up with content ideas for your online marketing? You're not alone! As a business owner, creating valuable and original content is crucial to attract and retaining customers. But it can be tough to generate ideas without a dedicated marketing team. 💪

The bottom line is, with these tips, you'll have no shortage of content ideas to choose from. Start creating valuable content that resonates with your audience.




#ContentMarketing
#SmallBusinessMarketing
#ContentIdeas
#MarketingTips
#SocialMediaMarketing
#DigitalMarketing
...

4 0

marketingguards

View

Mar 20

Open
 Footer page

Ready to level up your content game? 📆 A content calendar is the secret weapon every small business owner needs!

Here are some tips to get started:

1️⃣ Plan out your content in advance - this keeps you organized and on track!
2️⃣ Use tools like Google Sheets or Trello to create and manage your calendar
3️⃣ Set realistic deadlines and stick to them - your audience will thank you for consistent content!
4️⃣ Repurpose content and plan for seasonal promotions to save time and stay relevant
5️⃣ Look into a scheduling platform (Hootsuite is a great free version if you're starting out!) to schedule and automate social media posts


With a content calendar, you can create high-quality content, stay organized, and promote your business more effectively. Start planning and watch your content strategy take off! 🚀


#ContentCalendar
#ContentStrategy
#SmallBusinessMarketing
...

5 0

marketingguards

View

Mar 18

Open
 Footer page

Unlock the power of digital with the Canada Digital Adoption Program (CDAP) and help your business grow and thrive!

Experience the power of digital transformation with the Canada Digital Adoption Program (CDAP) and take your business to the next level!

⭐ Unlock up to $15k for consulting with a digital expert to create a tailored digital adoption plan for your business
⭐ Secure up to $100k in 0% interest loans from BDC to fund the implementation of your digital adoption plan
⭐ Utilize a funded work placement program to bring in a skilled student or recent graduate to assist with your digital transformation

Marketing Guardians, your government-approved Digital Advisor, will not only guide you through the grant application process but also create a comprehensive digital adoption plan for your business.

Discover more about the Canada Digital Adoption Program and how it can revolutionize your business technology.

Take our free digital assessment tool to evaluate your business's digital readiness today- link in bio.💻



#CDAP
#CanadadigitalAdoptionProgram #DigitalAdoptionPlan
#BusinessGrant
#CanadianBusiness
...

1 0

marketingguards

View

Mar 17

Open
 Footer page

Attention small business owners! 🚨 Want to take your marketing game to the next level? Here are some additional tips to make your content marketing strategy even stronger:

✍️ Focus on quality over quantity. It's better to create a few pieces of high-quality content than lots of low-quality content.

✍️ Use visuals to make your content more engaging. Include images, videos, and infographics to break up text and make your content pop.

✍️ Repurpose your content to reach new audiences. Turn blog posts into social media posts or videos to reach more people.

✍️ Use data to inform your content. Analyze your audience and their behavior to create content that resonates with them.

✍️ Collaborate with other businesses or influencers to reach new audiences and expand your reach.


By providing valuable and consistent content, you can build trust with your audience, boost your search engine rankings, and turn readers into customers. Plus, you can repurpose your content and create a loyal community of followers around your brand.

#SmallBusinessMarketing
#ContentMarketingTips
#MarketingStrategy
...

3 0

marketingguards

View

Mar 17

Open
placeholder Footer page

...

1 0
Follow Marketing Guardians on Instagram