As you further develop your origin story or other brand stories, be sure of the resources and materials you choose to guide your objectives and make sense to your target audience or goals as a business. This means audience engagement should be your main focus anytime you develop a story.
To better connect with your audience, be sure your narrative is:
Familiar and Relatable
The two most important traits required to connect and persuade your audience is familiarity and relatability. Being relatable means you know what your audience goes through daily. Their struggles, their strengths, the relationships they have and don’t have. Giving you the ability to create a story they know and immediately feel a connection with. When your audience feels like you can relate to them, they can better trust your authority within the industry.
Descriptive and Memorable
The goal of any corporate story is to leave a positive impression on your audience. Not only do you need them to take action, but you also need them to remember you and easily recognize you without too much work for you each and every time.
Think about one of your favorite brands or any brand for that matter right now. What is the first thing that comes to mind? Likely their logo, some kind of image, color, or word comes to mind; something simple and straight to the point that summarizes what they do. This same concept should be used in your narrative. Keeping the same patterns, colors, tone, and objectives can help you better achieve this.
Simple and Organized
There must be a start, middle, and end with an obvious problem and solution or end. Don’t make it so abstract to the point you just lose your audience instead. Creative and innovative stories can be powerful, even based on a simple concept or story.
Emotional and Engaging
Be the example you want your audience to be. If you want them to engage, start the conversation, ask simple questions, or get them actively involved somehow. The more emotional a story is, the easier this can be done as well. Keep in mind, roughly 90% of the decisions people make are based on their emotions.
Focus on Your Customer
Again, the point of your story is to focus on your customer and what value they gain by participating with your products or company. Your customer should always be the hero or star of the show. Use concepts and supporting characters you know they will understand and help.
Create long-term relationships and a more engaging audience with the right story. Keeping these three concepts in mind as you develop your story will ensure you stay on track and keep producing consistent stories with consistent and successful results.
Over the next 60 days, we will be talking exclusively about becoming a better storyteller so you can work on increasing your audience engagement.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement