Instagram story highlights are a vital section of your Instagram page, especially if you run a business or share many content creations through Instagram Stories. This section of Instagram appears below your profile picture and is a collection of videos or pictures of information you shared through your Instagram stories in the past. It is then organized in a way that is more easily digested amongst your audience.
These videos or pictures do not disappear unless you choose to remove them from the highlight. In other words, a highlight is a story you shared that is worth saving because it is valuable to your audience. It also provides a more organized and streamlined way for your readers to take in the important information you want to share and offer them while boosting your engagement and interaction.
Here is what you need to know about Instagram stories highlights and a few tips to take more advantage of its benefits:
Use Highlights to Extend the Life of your Stories
Highlights allow you to extend the life of your stories that normally only last twenty-four hours. You can even use stories that have been archived, a saving feature that Instagram offers of stories older than twenty-four hours that only you can see. This feature must be turned on or added to your archives before the time limit is reached.
Add Branded Highlight Covers
The Highlights section appears on your profile, below your picture and Instagram bio. Meaning it is an important area to update with your branding. Include your colors and a title, so your followers know what information you are saving and sharing.
Don’t Go Over One Hundred Clips or Photos
The Highlights section can save one hundred clips and photos. Going over this number will automatically take off the one you put first, one hundred videos or pictures ago. It is important to keep track of this by creating a constant rotation, so you know each section is clear and provides value to your audience.
Use Highlights for Big Announcements
Company announcements or important information about who you are and what you do is a good section to include in your Highlights. This gives potential new followers a quick look into who you are and what you can provide them by following.
Use Highlights for Commonly Asked Questions
A frequently asked question section is another important section that saves you time and makes it easy for your new audience. Add in as many questions as you can, including ones that involve your audiences’ answers.
Use Highlights to Create Interactive Tutorials
Finally, but certainly not least, a great way to use your Highlights feature is to create an interactive how-to tutorial. Interactive tutorials are an enjoyable way to get your viewers and followers involved while providing maximum value.
As you can see, if you are posting Instagram stories, then you should be taking advantage of highlights to store and share important information with your readers. Highlights allow you to organize your content better to communicate, engage and interact with your audience effectively. With Instagram highlights, you can now ensure that your readers will never miss out on valuable content.
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