In niche marketing SEO, your goal is to find low-competition keywords that are easy to rank for and have enough traffic to merit all the work you need to put into getting the page to rank. What’s the sweet spot between low competition and high search volume?
Let’s look at how you can find that SEO sweet spot.
Less Than 50,000 Exact Match
Using the “under 50,000 exact matches” guideline is perfect if you are just starting. This guideline aims to find keywords with traffic of fewer than 50,000 competitors for the exact match term. If you already have an established website that ranks highly, then feel free to move this up to 100,000 or more.
How do you find the number of competitors?
Type the exact long tail search term into Google in quotes. For example, if your long tail keyword is: “how to make a TikTok video” you’d type into Google “how to make a TikTok video.”
The number of competing websites displayed by Google is the number of websites crawled with that exact phrase. If the number is less than 50,000 (for beginners), then the keyword’s competition is probably low enough for you to have a good shot at ranking.
Is There Enough Traffic?
As a rule of thumb, target keywords with search traffic of between 500 visitors a month and 2,000 visitors a month to start. These are targets per blog article, not your main overall keyword target.
The number one search result for any given term usually gets about 30% of the traffic. If you target a keyword with 1,000 searches a month and rank number one, you’ll get approximately 300 monthly visitors.
That might not seem like a lot in the beginning, but it quickly adds up. If you write a couple of blog posts per week and, on average, each article brings in 300 visitors a month, you’ll very quickly have a website bringing in thousands of visitors in just a few months of work.
You can only imagine the possibilities if you publish more than two blog articles weekly.
Just to reiterate – You should have a primary keyword with a lot of volume and competition that you’re shooting for in the long run. But in the short run, aim for keywords with few competitors and enough traffic to make it worth writing an article. You don’t need heaps of traffic for each keyword you target; instead, the volume will come from the high number of articles you’re putting out every month.
If you follow these two guidelines, you’ll have a virtually guaranteed traffic source. As your site gains more relevance and authority in Google’s eyes, move these numbers up and go for more ambitious terms.
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Download our free guide: “Introduction to Keywords for SEO”… and claim the #1 spot today!
Getting more visitors to your website shouldn’t be this difficult.
Having a keyword strategy in place is one of the most important aspects of SEO. Without a focus on the right keywords, you can’t expect to rank highly on Google. These keywords will help you to increase your website traffic, improve traffic to your content and improve the quality of the traffic you receive.
In this free report, you’ll discover:
- How to strategically use keyword search terms throughout your content
- How to easily conduct keyword research and how to find easy-to-rank long-tail keywords
- How to optimize your content so that it appears in Google’s featured snippets
- …and much more
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This guide for beginners contains the most critical information about keywords for SEO. If you’re looking to launch a website, blog, or online business, this guide can help you create a keyword list that gets the most organic traffic possible.
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