Every good story starts with a plan or script. It’s a great way to keep your stories consistent no matter what platform you use or products and services you add to your business.
Here are the key components to an effective brand story script:
Understand Your Target Audience
Before you start crafting your story, you need to know who your target audience is. When you know who they are you can anticipate their needs and expectations. And ask yourself, what do they want to gain from you and why?
Outline Your Main Objective and Develop Your Story Arc
Determine your main objective and decide on the story arc you want to tell. Do you want to be funny or serious and dramatic?
Here are a few questions to answer to help create your story arc:
- Who is the hero of my story?
- What is my problem statement?
- What lesson or value do I want my audience to learn?
- How should I lead my audience, and what supporting details or characters do I need?
Then draft a clear beginning, middle, and end to your story. Use the beginning to introduce your main characters and the main objective you want your audience to learn. Then create a problem or conflict they need to solve to get to the ending of your story.
Draft a Fun Hook and Add-In Dialogue
Now you’ve decided on the story you’ll share with your audience, it’s time to develop the hook and dialogue to further enhance your story arc’s body. Be sure to use the right language your audience understands and be descriptive or animated when reflecting a certain emotion. Create a fun hook that you know will grab your audience’s attention and keep them around for more.
Develop Relatable Characters
Only create characters you know your audience will understand and relate to. A good strategy is always to keep them in mind and even use them as the star of your show. The more relatable, the easier it is to explain a certain concept and connect with your audience.
End with a Call-to-Action
Invite them to your blog, social media pages, and don’t forget to grab their e-mails.
Evaluate and Tweak
Review customer feedback and how they respond to your call-to-action. This way, you can ensure that the story resonates properly with your audience and get the engagement you need to run a successful business. As you know, without audience engagement, you won’t have much of a business after all.
Story scripts allow you to stay on track and achieve your goals more easily. Use these guidelines each time to create a consistent and effective brand story to engage your audience better.
Over the next 60 days, we will be talking exclusively about becoming a better storyteller so you can work on increasing your audience engagement.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement