You know what they say about planning right? They say that ββ¦ if you donβt plan, youβre planning to failβ. This is very true when it comes to content marketing. No one would dream of publishing a magazine or newspaper without a content marketing plan. Creating a content marketing plan requires an understanding of your goals, your products or services, and your audience.
You need a content marketing plan because you need to create cohesive content, establish your brand identity, increase productivity, improve analytics and get the most bang for your buck. Content marketing can do all of this and more if you create a content marketing plan.
Create Cohesiveness
When you develop a content marketing plan, youβll work out all the content you want to create based on the products and services that you want to promote. That doesnβt mean every piece of content is going to be promotional in nature, but it does mean that all the content you create will work together, share the same voice, and talk to the same audience.
Establish Your Brand Identity
When you plan the content youβll create and share in advance, it helps with branding because you can keep everything similar. For example, you can decide on the voice, fonts, images, colors and more ahead of time. Itβs a lot easier to explain to someone youβre outsourcing to what you want when you know what you want because youβve planned it out.
Increase Productivity
When you create a content marketing plan youβll know what you need to do each day to reach your goals because itβs going to be in your calendar and schedule. You will know exactly what content youβre working on creating today, what is being published today, and most importantly why youβre doing it. Thatβs going to make it a lot simpler to create the content you need for all parts of your business.
Improve Analytics
When you know why youβre publishing a piece of content, youβll be able to check analytics to find out if itβs working the way you thought it would. Youβll also be able to trace whatβs working and whatβs not working so much better than if youβre just acting off the cuff. The plan makes some assumptions and those assumptions are used as a basis for your analytics.
Get the Most ROI
When you do all that you can with content marketing such as use the right keywords, find the right voice, create the content directly for your audience youβll find out that your return on investment will be a lot higher. Youβll boost revenues as you boost brand awareness because more of the right people will know about you.
To create a content marketing plan you need to understand who your target audience is, the problems you solve for them, where they hang out and much more. But, once you do the things you need to do to create an amazing content marketing plan itβs going to pay off in all aspects of your business.

Over the next 30 days, we will be talking exclusively about quarterly planning to maximize your productivity by learning the core values and habits needed for success.
Reaching your productivity goals requires understanding, harnessing, acquiring, and juggling many different ideas, concepts, and skills. Throughout this report, you will learn the core values and habits needed for success, what everyday habits to avoid and how a straightforward change in your plans can maximize your productivity.
Letβs be honest, we know that youβre unlikely to follow us through the entire series, so hereβs a little cheat for you β the entire series of articles as an ebook β our gift β no strings attached. If youβre ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Quarterly Planning For Maximum Productivity