Video testimonials instill a lot more trust and credibility than text or even audio testimonials. People actually have a person they can relate to; they can see the expression on their faces and the belief in the product is actually felt. People instinctively know that it’s much harder to fake a video testimonial, which makes it all the more powerful.
How do you get video testimonials?
1. Getting Them from Friends
Another simple method is to get your friends to review your product and do a video testimonial for you.
Take your friend out to lunch in exchange. It really shouldn’t be a big deal and should take them less than fifteen minutes.
On the other hand, if you have friends that have similar interests, you may want to actually have them use your product and give an in-depth video testimonial. In this case, since they’re actually benefiting from the product, giving them the product for free in exchange for fifteen minutes of video shooting is probably a fair trade.
2. Getting Them from Filmed Events
The more testimonials you can get from actual customers, the better.
But if most of your customers are from online sales, how are you supposed to get them to give you a video testimonial? While some people try to ask online buyers for testimonials in exchange for bonuses or gifts, it’s quite rare that someone would actually go through the trouble of setting up a camera themselves, filming a video, encoding it and sending it to you.
Instead, the most effective way to get testimonials from real customers is usually to get it from an in-person event. Host a seminar or workshop, promote it on your list and get a room full of people who are fans of your work. At the end of the event, offer a bonus to anyone who gives a video testimonial.
Don’t have a large list? No problem. Just create a small, 10 to 20-person event by promoting on sites like Meetup.com etc. Again, at the end of the event, ask people to give you a testimonial. The more enticing the bonus, the better.
As you can tell, getting video testimonials isn’t nearly as hard as most people make it out to be. You can get instant video testimonials for free from friends or you can get them from loyal fans by hosting an in-person event.
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