Did you know that loyal customers account for roughly 20% of your customer base, and they alone will drive approximately 80% of your business’s revenue? Storytelling creates a deeper relationship that can further lead to brand and customer loyalty. Brand loyalty is essential to your business because it allows you to:
Stand Out and Be Recognizable
To create brand loyalty, you need to be memorable and stand out from your competition. Add familiarity to your story or keep your style consistent throughout your brand materials, platform, and visual aspects. The goal is to create something your customers will always remember and easily point out and think of you, just like everyone thinks of the Starbucks logo or Dunkin donuts when you bring up coffee.
Withstand Changes or Challenges
If you want to be around for the long run, you need to be sustainable. Brand loyalty provides you this opportunity by shielding you against unpredictable environmental or social changes and obstacles.
Drive Sales and Increase Your Profits
Your business needs money, and to get that, you need active and involved customers willing to come back for your products or services repeatably over the years and beyond.
Here are a few ideas to help you achieve and maintain brand loyalty:
Discounts or Good Deals
Offer discounts or create a reward program with your most valuable customers. Show them that if they continue to make a purchase or be involved, you will notice and provide them a reward for the benefits they bring to your company.
Create Good Customer Service or Customer Experiences
Make it easy to communicate with you or someone in the company. This doesn’t mean you need to be available twenty-four seven and respond right away. What this means is to be sure any experience anyone has with your products, services, social media pages, websites, and more is a good experience.
Please don’t make it over-complicated or too complex for your audience to understand. Plenty of studies and surveys show that customers will quickly move to their competition and pay a little more or lack a few features to have a better customer service experience so that they feel included in your community rather than just another transaction.
Be Active on Social Media and Community
Reply to comments on your social media platform and build communities that you consistently post to daily. Utilize hashtags on Instagram so your audience can easily find you or create live events on your Facebook page or in your group. This will allow your audience to form deep connections together, building your brand stronger.
Overall, brand loyalty is vital if you want to continue to have a business now and in the future. It can help keep you stable and prosperous during any unexpected turns. Give these ideas a try and see how fast your audience engagement grows and benefits your profits.
Over the next 60 days, we will be talking exclusively about becoming a better storyteller so you can work on increasing your audience engagement.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement