One way to make sure your story or brand gets heard is through creating shareable content. This is content that can be easily shared across all platforms by your audience. This is the best way to get more brand exposure, build your audience, and increase their engagement.
Here are eight ways to make your content more shareable:
Create Infographics and Short Videos
The most valuable and easiest content to share are infographics and short videos. People are busy, and they want to read content fast. They enjoy things that can quickly educate them while also making them laugh or smile. Find a way to repurpose your story into a meme and short video that quickly summarizes your story and how you value your customers.
Make It Easy to Read and Obvious
Make share buttons obvious and invite your audience to your social media pages. Any time you do a live presentation, create a written or visual aspect to share along with it.
Ask and Involve Your Audience
Invite them to participate in pools or challenges or other fun, creative submissions. Ask them to share their own experiences and even a video to introduce themselves and how your products help improve their lives.
Highlight A Common Problem and Add A Solution
Advise on a common problem or question your audience always asks. Many use the internet or purchase a product in the first place because they have a problem that needs to be fixed. When they buy the product, watch a video, or read a certain blog, they hope to gain something from it, whether entertainment, education, or a physical product.
Be Relatable and Personable
You are human too. Show your audience. Share things you know your audience will relate to. If your audience feels connected, they will want to share it with their friends or family.
Fun Tools to Use:
- Storyboard That – One of the best storytelling and building platforms that makes visual communication easier. Storyboard will create storyboards for your graphic novels, comics or turn your business strategy or origin story to life with their business resources tools.
- Infogram – A powerful visual tool designed to create beautiful and visual content that you can share and utilize across your team or publish online. Choose your template, add your brand colors, include live animations or interactive charts, and more. You can even track how your audience interacts with your content through Infogram’s metrics and powerful analytics.
- SendGrid – An e-mail service provider that allows you to design and send professional and promotional e-mails and more. Choose from a wide variety of templates and add your brand’s colors or other visuals to keep your brand’s story and identity consistent.
- Grammarly – Grammarly is an online tool that will benefit all your written content. Either add the Chrome extension or cut and paste your written content into their editor to perfect your writing and ensure you get the right message across to your audience.
Take advantage of these tips and tools to create more powerful and more engaging corporate or product stories.
Over the next 60 days, we will be talking exclusively about becoming a better storyteller so you can work on increasing your audience engagement.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement