Using social messenger applications to grow your business provides many benefits as long you use the tools and their features correctly. Adopting just any application, for example, will not increase your customer engagement if your target audience doesn’t use it in the first place. WhatsApp, Facebook Messenger, and WeChat are the three most popular and powerful social messenger applications to choose from. Each option has its own benefits, but it is similar to how you use them to grow your business.
The following are five ways to use social messenger apps to grow your business:
Brand Awareness and Relevancy
Having as many platforms as possible or avenues to send information about your business is vital to your success. Through this information, you stay relevant and valuable to your target audience.
Customer Experience and Engagement
Improving your customer service and experience is vital for customer retention. In fact, a study showed that ninety-six percent of consumers would go to your competitor if you had poor customer service. Adding chatbots for frequently asked questions or feedback surveys are just two ways to do this using social messenger applications.
Real-Time Product Promotion
WhatsApp business messages or Instagram and Facebook stories allow you to promote your products and services in real-time — making it easier to increase your sales and teach your customers about your products.
Customer and Sales Lead Generation
Social messenger applications create better sales and customer leads due to features like send-to-messenger ads or using bots that allow your customers to make secure purchases within the messenger. In addition, each application enables you to reach many different people worldwide. Because they use many of your customers’ cell phone numbers, they typically lead to fewer scams or people not being interested in your products.
Most social messenger applications require the consumer to start the conversation making it highly likely to be interested in your business. Simply having this option can increase sales even if they don’t use it. Sixty-eight percent of consumers have reported communication availability sways their decision on whether or not to support a business.
Real-Time Customer Service and Feedback
Social messenger applications make customer service and feedback the easiest to implement and update. Using chatbots, voice responses, and platform filters or stickers makes it easy to instantly ask questions and solve problems for your target audience.
Overall, social messenger applications are important to engage your audience, keep your business relevant and nurture your existing audience. Social messenger apps can also improve your customer service and shopping experience by adding bots and other automated features. Take the time to research each messaging application to find the best one to take advantage of to grow your business and engage your target audience.
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