Did you know that there are nearly three hundred million active daily users on Snapchat, making Snapchat among the most popular social media networks worldwide, just behind Instagram, Facebook, and TikTok? Almost forty percent of the world’s leading brands already know this and use Snapchat to market their products on a daily basis.
What’s even more powerful is that those who use Snapchat use the application for more than twenty minutes a day, right behind Facebook users. Yet again showing you that Snapchat is still a powerful business tool to be taking advantage of.
Here are four more benefits to using Snapchat stories to market your business:
To Drive Traffic and Boost Engagement
The purpose of social media stories on many platforms is to increase your audience engagement and boost your traffic or sales. The high number of daily active users means your chances of success on this platform are quite high if you use the platform right and market to a younger audience.
To Connect to a Younger Demographic
Many of the users on Snapchat are said to be between the ages of twenty-four and twelve, which means if millennials and generation Z are the people you need to market to, don’t delay using Snapchat.
To Offer a More Fun and Unique Customer Experience
Snapchat offers different and more unique features than other platforms. Their additional AR filters are by far the most popular. These are artificial filters that change how you, others, or animals look when shown on camera. They can even change your background, make it look like you are doing a certain action, and change the sound of your voice – making it a fun way to communicate with your audience and be less formal. While other platforms offer this, the ones created on Snapchat are often said to be more creative, fun, and easy to use.
To Add Personality and Keep Followers Updated
The features Snapchat offers allow you to be more relatable and show your personality more. It is also a better way to share new and upcoming information about your brand or business. In addition, offering your audience your human side makes it more likely to grow an audience that trusts you and your credibility.
These benefits should inspire you to give Snapchat a try for your business. If you have a product-based business that anyone under thirty-five can use or would be interested in, Snapchat is the place to be. Its unique features make it a fun and personal experience for you and your target audience.
Until the end of November, we will be talking exclusively about content marketing.
We’ll walk you through all the details of not only what it is, but more importantly what you can do to use content to market your business, your products, and your services. We get into the “how to” details and we have plenty of strategies you can try for yourself.
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