Audience engagement is defined as how interested your target audience is in your products and what they do with your brand to benefit your business. Customer engagement is a regular and ongoing requirement to continue showing them the value you bring to grow a long-term business.
Depending on the platforms you use, the industry you are in, the sort of engagement you gain from your audience will be different. You will need to build or use different strategies depending on what you need from your target audience to achieve the right interactions.
For example, if you run a blog, engagement includes commenting and being active in the discussion. For YouTube, it’s liking or sharing your videos, and for a live audience, it’s clapping or laughing. While the type of engagement you need will be different due to your niche or goals, the need for audience engagement, in general, will never change.
Audience engagement is required for all businesses:
To Inspire Action or Positive Change
By far, the most important objective to audience engagement is to get your customers to do something specific with your brand, products, or services to benefit your company in some way. Making more purchases on your website, gaining more views on your YouTube channel, or getting more people to join your next webinar are a few more examples.
To Increase Conversions
Increased sales, followers on your social media pages, or views to your website are a few common examples of conversions many businesses need to succeed. For most increasing or maintaining revenue is by far the most important and vital for long-term success. This is why the common phrase “an engaged audience is a buying audience” is so important to reiterate. If you get your audience engaged, you won’t have any problems increasing your revenue.
To Establish Relevancy and Competition
To influence your target audience positively, you need to appeal to them. This means providing the solutions, materials, or services they need to succeed in their own lives. When your customers are successful, so are you.
In other words, audience engagement is proof that you actually have value to provide. A great affirmation that your company is on the right track. Without it, you are unlikely to establish much relevancy in the industry or be memorable against your competition.
Overall, audience engagement is what makes your company operate. You can work hard all day long, produce the best product, but if you don’t get your info to the right segment of your audience and activate them, it won’t matter. It would help if you had positive audience engagement for revenue now and in the future to grow a long-term and sustainable business.
Over the next 60 days, we will be talking exclusively about becoming a better storyteller so you can work on increasing your audience engagement.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement