The main goal of any content creation or storytelling is to get your audience to move and benefit you and your company. If you can’t engage your audience or inspire them to take action, you’ll likely not have a business at all. In asking your audience to take action you also need to be trustworthy, honest, inspirational, and relatable.
The following are a few more ways to get your audience to take more action:
Decide What Actions You Need Them to Take First
Always plan what you need your audience to do before you prepare the story or presentation. This way, you can be sure the story flows with your main objective. Ask yourself, what do you want your audience to learn, and will this benefit your company?
From there, you can figure out the best action your audience needs to take. For example, maybe you want your audience to learn about your product and see how it will better their life. If it does, they will likely want to purchase the product, further benefiting your company.
Then Motivate Them and Tell Them What to Do
Don’t expect or assume your audience knows what to do or that they will do it for you just because they are there or reading your content. You need to be direct and ask them what to do. This is called a call to action. You are calling them or asking them to do something in order to benefit your business.
From the earlier example above, don’t just show off your product and expect them to buy it after you are done. Offer a time-sensitive discount and then direct them where to go to purchase before they leave. If they don’t purchase, invite them to a Facebook group or e-mail list to further incentives them later.
Build a Community
Ask your audience to join a Facebook group or membership site to build a community of similar people. People love to feel relatable and be around others that have similar interests and values. A sense of community and camaraderie is encouraging and inspiring.
Allow Your Viewers and Readers to Ask Questions
Remember to allow enough time at the end of your presentation for your customers to ask questions or leave feedback. It’s also helpful to create a poll or survey for them to fill out in exchange for a discount or other valuable information at the end of all presentations.
If you have the right products and goals in mind for your customers, you have more power and control over them than you think. People want to support a trustworthy and honest brand that actually solves their problems. Just ask them and encourage them to do it.
Over the next 60 days, we will be talking exclusively about becoming a better storyteller so you can work on increasing your audience engagement.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement