Customer retention is a top priority if you are a business owner or email marketer. It is quite well known that it can cost five to twenty times more to find new customers than to please the ones you have. Therefore, if your unsubscribe rate is below two percent, you are currently on the right track and should strive to keep it there or even lower.
The following are four ways to reduce your email unsubscribers and build a more sustainable list:
Audit Your Email Funnels Often
Better segment your readers, be sure they have a consistent schedule, not too long or too short, watch out for spammy looking content, segment by interest, and add them to multiple lists.
Plan and Map Your Content
Add in value and fun content, don’t just be a salesperson. Be cautious of your titles, as they are your first impression. Don’t use click-bait or sound obnoxious. Instead, speak to them naturally and let them know exactly what they will get out of the opening and reading your email.
Personalize and Incentivize
Be generous to get back what you are worth. If you only focus on what you get out of each email, then the content you are providing lacks quality. Instead, it would help if you concentrate on your audience and what they need the most for it to come back around to you. Then, keep the content personalized and find ways to incentivize them to continue engaging or reading your content. Giveaways, free downloads, or discounts are a few ideas.
Engage and Follow-up
Don’t ignore your audience once they become a subscriber or paying customer. The point of email marketing is to grow a sustainable and active audience that you can communicate with for the long-term. It is not a one-and-done strategy.
Keep up with your audience by sending free educational material and asking for feedback or other questions that help you improve your content and overall value as a business. The more you engage and ask questions, the more you get to know your audience to become a better information source, improving your business’s growth and suitability.
A Harvard Business Review report states that simply increasing your retention efforts by as little as five percent can improve your profits by 25 to 95 percent. Showing you just how valuable keeping your unsubscribe rate low can be to your email marketing efforts. If you want to maximize your revenue and keep your subscribers interested, reviewing your goals, content, and getting to know your audience more is vital to your success.
Is Your Email Strategy Working for You?
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Marketing using your email is the most effective and budget-friendly way to communicate and market to your target audience ever invented. While email marketing is powerful, you can’t expect the magic to work without proper implementation and review. That’s why it’s important to correctly review and audit your email marketing process.
In this free resource, you’ll discover:
- Everything required to run a successful email marketing audit
- Tools to help improve your email marketing strategies
- How to grow a healthy and profitable business long term using email marketing
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If you’re looking to enhance your content and strategies to better market and communicate to your target audience, this resource gives you everything you need to review and ensure an effective email marketing process.
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