Since 2016, direct messenger marketing has risen, with Facebook Messenger and WhatsApp changing the marketing game forever. In other words, to be successful and grow your business, direct messenger marketing is a must. In fact, nearly seventy percent of consumers prefer to communicate with businesses through text, which means you should learn how to use them correctly.
The following are the dos and don’ts to using direct messenger to grow your business:
Do share your value and how you can solve their problem instead. Education about your business, products, or services is enough promotion as it is. However, the only time this wouldn’t be true is when your customers’ request the information. With freedom means you still need to find balance. Once you offer the information, don’t demand a response or answer. Continue to assist them instead.
Don’t Avoid Messages
It is important to respond to everyone who sends you a message right away. Never ghost a potential lead, keep them read or unread. This will ruin your response rate and look bad to your audience. Responding to your customers as fast as possible improves their experience and view of your company.
Don’t Avoid Personalization
Messages you send should be personalized, so they don’t feel like they are being poorly marketed too. If it looks like you sent the message to a million other people, no one will respond or feel like it benefits them. This means a standard “hello” will not get you very far. Direct messages on any platform and application are viewed as highly personal to the consumer. Address your customers, when you can, by name and show supporting information that shows that you understand what they are there for or asking.
Don’t Assume Problems
This can quickly come off as judgment instead of helpful, as assuming people’s problems is never the right approach. This is why direct message marketing works best when you let your customers reach out to you instead. Instead of leading with a problem, ask them a question instead.
Don’t Have One-Sided Conversations
Direct messages should work just as you would a natural conversation. This means back and forth commentary from everyone involved is important. Allow moments for your customer to respond, and don’t provide too much information all at once.
Follow these do’s and don’ts to run a more successful direct messenger marketing campaign. Remember, the more avenues you open that make it easier for your customers to communicate, the more trust they’ll develop and the more likely they will buy from you.
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