8 Tips for Monetizing Voice Search

You can already buy voice ads on Google AdWords as of today. If you already use Google AdWords, you may be wondering how to improve your monetization with voice search. There are many ways to get better at voice search through monetization, and the good news is, it’s not that different from a regular search.

Conduct a Search Term Inventory

Some of the content you’ve already created with specific keywords may already be getting voice search results even without you running specific voice search campaigns. If you find anything like that in your inventory, take note of it so that you can make more of it. If not, look at the keywords you have now and figure out how you can improve them by making them more conversational, longer, and natural.

Improve Your Search Terms

Now that you have a list of search terms, try to turn them into questions that your audience will ask. It can help to go through the buying cycle to try to create at least one question that the person at that stage asks about your niche or topic. You should eventually have many more questions than one per stage, but this is an excellent place to start.

Create a Question-Centered Campaigns

When people are using voice search, they tend to ask questions in complete sentences. The better you can frame those questions, the narrower you can make it, and the tighter you can answer the question, the better. That means your keyword choices will end up four or five words long instead of just one or two words.

Find Your Top Three Question Keywords

According to your audience, what are the top three questions they tend to ask about your products, services, or industry? When you know what they are, you’ll want to start AdWords campaigns focused on those questions. It also helps to add negative terms that can otherwise stop your question from showing up for specific searches.

Use Location Extensions

Voice search is first and foremost focused used locally. It will really turn up things a notch if you select locations when you’re doing your ads. If you have an international company, you may want to narrow your searches locally to the areas where you already know that most of your audience resides.

Ensure Ad Copy Answers Your Keyword Questions

When you create the questions, make sure you also fully create the answers. The answers should be given freely in your advertisement copy so that the virtual assistants can return the right answers in full when they ask the questions.

Create Relevant Landing Pages

The truth is that even with normal text-based search, the more landing pages you have, the better. You want to narrow down your content down to a micro-level, and the best way to do that is to create very narrow content for each page of your site. That includes creating landing pages not only for each product but also for each place the product is sold and each color the product comes in. The more relevant landing pages, the better.

Don’t Forget to Claim Your Google Business Listing

One easy way to get more search results is to claim your Google Business listing. You may also want to consider claiming your Bing listing, and any listing on any well-used directory. If your audience is looking there and you’re not there, they won’t find you.

Monetizing voice search is not that different from any other pay-per-click campaign that you are running. You’re simply going to work on the content you produce and publish to ensure it’s keyword question-based, using natural language to answer the questions your audience has throughout their buying journey.