Engaging your audience and having them interact is key to growing your business. This is how you grow authority and trust within your industry. It is unlikely you will ever make a sale or grow your business without trust. Therefore, it is important to first focus on your content to build this trust. Creating targeted content is the first step to proper communication. A business without appropriate content is a business without value.
Here are six social messenger content ideas to use to boost your audience engagement:
Introductions or Greetings
Saying hello to new followers on platforms like Instagram or Facebook is a great way to engage your audience with a simple message. However, don’t expect a response back. Just be there to supply information and show gratitude while letting them know you can help. Also, don’t add a promotion within a greeting. This will only turn away your audience and seem like a scam or greedy.
Send-to-messenger ads or sponsored messages that many social messenger applications provide make it easy to find real leads and start a natural conversation. These ads display within their messages, so they don’t feel as intrusive. In fact, they get to control the full experience. If they are not interested, they simply won’t click on it—no pop-ups or disruptions to upset them.
Answering frequently asked questions can be time-consuming and take away from the overall experience of running a business. However, you can’t expect the customers to be aware of this or do the work to find your FAQ page on the blog, making using bots to answer frequently asked questions safer for both you and your target audience.
Create a Shoppable Quiz
Applications like WhatsApp and Instagram have bots that make it easy to turn messenger into a shoppable experience. This way, your customers can purchase exactly what they need without worry. In addition, many bots can be set up to suggest the best product or service based on their answer. This keeps them interested as they learn more about themself and your business.
Run a Contest or Giveaway
A fun way to use messenger is to host a giveaway through group chats. Not only does this help grow your following, but it also creates hype and interest in your products or services.
Collaborations or Influencer Take Overs
Finally, but certainly not least, messenger marketing is great for collaborations and creating more user-generated content.
Be sure to use these social messenger content ideas to boost audience engagement and increase your sales. Increasing engagement means your audience is learning and gaining value from your brand. The more relevant value you gain, the more your sales potential increases.
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