Social messenger marketing can seem overwhelming and confusing when you first get started, which can often lead to many common mistakes that can destroy any positive results you want or need to see. While messenger applications can be powerful, that power can quickly be used against you if you keep making the same mistakes.
Here are six common social messenger marketing mistakes to avoid to connect your target audience better:
Sending Messages that are Too Short or Too Long
Finding the right balance of content length depends on your audience; however, many people would agree that sending super short messages too often can get annoying. A short burst of messages can seem intrusive and not easy to follow along. The same can be true for messages that are far too long. You can’t expect your target audience to stay interested.
Sending Too Many Messages or Not Enough
Just as your messages can be too short or too long, there can also be far too many of them or not enough. So again, proper communication requires balance, which requires understanding your audience fully to get there.
Using The Same Social Media Content for Messenger
While most of the content you use can be repurposed, that should be your own strategy. Furthermore, it needs to be fully recreated when you repurpose content to make sense for messenger. The format requires conversation, and not all content you use or create can fit.
Using Annoying or Complicated Chatbots
While chatbots can be useful, many new businesses try to make them overly complicated. Remember, bots should be used to compliment your content, not the main source.
Poor Content and Visuals or Supporting Materials
The plain text doesn’t provide a good user experience to your customers. Instead, many people use emojis to communicate which ads flair, interest, and makes you feel more human or genuine.
Not Taking Advantage of Double Opt-Ins
Many platforms, such as Facebook Messenger, allow you to set up broadcasts or series of messages to those who are interested in this type of content. So, while it is true that many consumers prefer human interaction to a robot, that doesn’t mean they wouldn’t opt into a series of valuable information that doesn’t require them to participate in the discussion.
Taking the time to be mindful of your habits and creating a detailed social messaging marketing plan is essential to your success. Social messenger marketing takes valuable and well-crafted content delivered in a timely and well-balanced way to be beneficial. Use a checklist to avoid making the same social messaging marketing mistakes.
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