Getting relevant inbound links is the best way to get people and search engines (which means more people) to your website. This may be easy if you have some spiffy new gimmick on your website, as everyone will be linking to you.
However, with a basic, solid web page, the process may be much more complex and slower. How do you get people to link to you?
The best way is to empty your wallet! Ok, just kidding, but first, we will learn how easy that is.
Pay per click is an excellent option for spending all your money. This will surely bring you visitors, and you’ll know how much each one costs. That’s it. There is no long-term benefit. The ads show only if you pay for them. When your money isn’t on the table, you don’t exist!
You can buy links all over the place, and again this may cost you a pretty penny; you are likely to get penalized by Google if you buy dodgy links. And when you stop paying, the results (good or bad) stop. You gain nothing for the future, and the penalties may cost you more in the long run.
Now blogs are a great way to get visitors and develop a long-term return. Blog posts tend to stick around for a long time. The trick is getting people to blog about your website without forking out a bundle of hard-earned cash.
An excellent idea is to become a guest blogger. This would be where you write blog posts for other people’s blogs. I.e., your links on someone else’s website for free!
This puts you in the driver’s seat for a couple of reasons. First, you have control over precisely what is said. Secondly, if you do a good job, you may have the opportunity to make regular blog posts. That will build an audience on the blogs for your writing and turn into more and higher quality traffic for your website.
The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, humorous, and relevant to the blog’s topic (and your website). Of course, they should have a link to your website. Don’t overdo the linking. Don’t make it sound like an advertisement or something you just cut and pasted from your website.
A few minutes to compose a few well-thought-out paragraphs could work wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.
This may well be your most effective way to develop quality web traffic and enhance the SEO of your website.
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