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Make Your Next Pitch Instantly More Compelling By Using This One Philosopher’s Framework

byAdminMG
September 15, 2020 0 Comments 766 Views0 Likes
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Make Your Next Pitch Instantly More Compelling By Using This One Philosopher’s Framework

September 15, 2020in Blog 0 Comments 0 Likes
Make Your Next Pitch Instantly More Compelling By Using This One Philosopher’s Framework

Grice’s maxims are the difference between boring small talk and electrifying conversation.

Want to know with confidence that your elevator pitch will land? Would clarity and persuasion help you attract more clients, investors, mentorsΒ and sales? To maximize success in conversation, ensure you are following Grice’s maxims.

Twentieth-century British philosopher Paul Grice shifted the way we think about semantics and language. His maxims for conversation are part of his work on the cooperative principle, which states that when people engage with one another there are unspoken assumptions around how the conversation will unfold. Research tells us that we grasp the nuances of Grice’s maxims from an early age;Β a 2015 study foundΒ that children as young as sixΒ years old could distinguish the presence or absence of all of the maxims when listening to someone speak.

Translation: When decision-makers listen to you, they are already filtering your words through these four maxims, and if you step out-of-bounds on one or more of them, you’ll have a hard time winning over your listener. Clarity is critical, particularly in high-stakes conversations like an investor pitch, and you don’t want all your hard work to go down the drain because your vision is too difficult to follow when you talk about it.

Let’s dig into each of Grice’s four maxims in more detail and learn how you can use them to capture anyone’s attention on command.

 

1. Say what is needed and nothing more

TheΒ maxim of quantityΒ states that excess information will ultimately clutter your story or position. Ever check out of a conversation because the person talking keeps going off on tangents? Gatekeepers will do the same to you if you overstuff them with detail; give me whatever context I need to really understand the situation and nothing more.

This is why you should be sharpening your elevator pitch all the time. A pitch forces you to blend storytelling with value and land your point in a succinct way. In my work assisting entrepreneurs with messaging, the elevator pitch is often the most challenging type of communication for a professional because it requires restraint and precision.

A good rule of thumb for editing is to ask yourself β€œSo what?” at the end of each sentence or story detail. If your language doesn’t actually propel your message forward, leave it out.

 

2. Back up what you say

If your listener has to spend precious moments wondering whether the words you speak are true, their attention is being diverted from your message. Grice’sΒ maxim of qualityΒ has two components: Tell the truth, and back up what you say with evidence, preferably scientific in nature.

In a world of misinformation and content overload, science, statisticsΒ and other proven examples can help you reinforce a position. But as data editor Mona Chalabi mentionedΒ in a 2018 NPR interview, listeners can actually feel alienated by statistics if they don’t have sufficient context.

According to this maxim, the natural disposition of a listener is to corroborate your argument in some way; anticipate this skepticism and you’ll do a better job holding someone’s rapt attention.

 

3. Keep it relevant

Gary Vaynerchuk points out that while β€œcontent is king,” context is God. It’s true; you can barrage your listener with anecdotes or tangents, but will sleek catchphrases and one-liners really add to your conversation or argument in the long run?

Grice’s maxim of relevance states that the most potent pitches, speechesΒ and arguments are those whose subject matter is highly relevant. Companies have already picked up on these consumer semantics and adjusted accordingly, which is why customization was the No. 1Β marketing trend for the second year in a row this year. (And what could be more relevant to someone than having a product with their own name on it? This is what madeΒ Coca-Cola’s recent customization campaignΒ wildly successful.)

 

4.Β Stay organized as you speak

Grice’s final maxim asks us to β€œbe perspicuous,” which means to be clear and easy to understand. This maxim refers more to your actual word choices; the more muddled your language, the harder it becomes to follow you.

Run your next personal anecdote through these four sub-maxims to ensure you’ll be memorable:

  • Avoid obscure expressions. A fancy vocabulary might make you more descriptive and feel smarter, but flowery language actually sets you back when it comes to keeping someone’s attention. Also, keep industry jargon to a minimum.
  • Avoid ambiguity. Who is your target audience? Tailor your conversational details to whomever is listening. The riches are in the niches.
  • Keep it brief. Grice refers to this sub-maxim as prolixity, which is a fancy way to remind you to keep it short and to the point. Details create vividness, but if there’s a way to deliver all the information needed in fewer total words, err on the side of brevity.
  • Stay orderly. When I help entrepreneurs write faster, we spend a lot of time focusing on outlines in order to work out logic and flow. The same applies for speaking. As soon as your listener’s brain has to overthink or work harder, their emotional brain gets overtaken by other parts of the brain responsible for information processing. We want to keep listeners in their emotional brain for as long as possible, because people act and buy on emotion. Flow and order actually create more emotion for your listeners, not less.

The good news is that most people are wired to listen and filter for these maxims automatically. Stay in bounds, keep your message clear and to the point, and you’ll have everything you need to captivate listeners the next time you have an important audience.

SOURCE:Β Article by Nick Wolney
ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR
Founder and Consultant, Hefty Media Group
Linkedin | Instagram | Website
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An Example Of A Content Marketing Funnel

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What’s Your Goal With Each Piece Of Content?

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Using The Same Content In Multiple Formats

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Are You Repurposing Your Content?

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How To Come Up With A Content Schedule

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Your Content Needs A Purpose

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An Explanation Of Different Content Formats

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Attention Grabbing Headlines For Your Content

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Let’s Talk About Content Syndication

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Content On Your Site vs. Content On Other Sites

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Where Is Your Target Market?

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Who Is Your Target Market?

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Why You Need A Content Marketing Plan

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Content is King, Or Is It?

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How to Better Market Your Brand’s Story

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Use the Right Tools and Make It Shareable

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How to Tell Your Brand’s Story Through Social Media

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Five Ways to Improve Your Storytelling Techniques

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How to Create a Customer Spotlight Story

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Behind Every New Product Should Be a New Brand Story

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Six Rules for Visual Storytelling

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Don’t Forget About Your Tone and Body Language

Blog Consistency Is Key for a Successful Brand Story
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Consistency Is Key for a Successful Brand Story

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Don’t Skip Personality and Honesty

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Make It Emotional and Keep It Personal

Blog Don’t Forget Your Calls-to-Action
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Don’t Forget Your Calls-to-Action

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Increase Your Profits with Lasting Impressions

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Craft a Familiar, Simple, and Relatable Narrative

Blog Every Story Needs a Hero
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Every Story Needs a Hero

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Develop Your Origin Story

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Eight Ways to Hook Your Audience and Keep Their Attention

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The Three Things You Can’t Skip to Tell a Successful Story

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How to Write an Effective Script for Corporate Storytelling

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Common Story Arcs to Use to Create More Brand Stories

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Pick Your Storytelling Format

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The Value and Benefits of Brand Loyalty

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How to Get Your Audience to Take More Action

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Four Ways to Increase and Track Audience Engagement

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How to Identify and Get to Know Your Target Audience

Blog Why Audience Engagement Is a Must
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Why Audience Engagement Is a Must

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Questions to Help Create a Better Brand Story

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How to Harness the Power of Persuasive Storytelling

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The Keys to an Effective Corporate Story

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How Storytelling Sets Your Brand Apart from Your Competitors

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5 Ways Mentors Can Keep You on Track and Lead You to Success

Blog Delegate More Effectively: 5 Tips
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Delegate More Effectively: 5 Tips

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Eat the Frog! How That’s Actually Great for Business

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Be More Accountable and Consistent, Share Your Goals

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June 25, 2021in Blog 0 Comments 0 Likes

Reprioritize Non-Essential Tasks: Know What’s Important

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The Importance of Continued Learning in Life and Business

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Top 7 Productivity Tools to Try

Blog 6 Habits That Are Destroying Your Productivity
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6 Habits That Are Destroying Your Productivity

Blog Get Your Goals into Your Calendar
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Get Your Goals into Your Calendar

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Learn to Say No to Be More Productive

Blog How to Use the Right Tools and Technology for Your Business
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How to Use the Right Tools and Technology for Your Business

Blog How to Create an Effective To-Do List
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How to Create an Effective To-Do List

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The Secrets to Time Management and Why You Need It

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5 Household Management Tips for Parent Business Owners

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The Importance Of “Why”

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The Only Action That Matters

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Start a New Customer-Focused Community with Your Competition

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10 Reasons Following Your Competition on Social Media Helps Your Business Succeed

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14 Ways to Work with Your Competition

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When to Share Your Competitor’s Information to Advantage Your Business

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8 Ways Competition Improves Your Business

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Why You Need to Share Overflow with Your Competition

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Leverage Your Competition: Co-Host an Event

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Working Together: Get More from Your Content

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The Benefits of Forming Joint Ventures with Your Competitors

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7 Things to Learn Following Your Competition on Social Media

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Why Collaboration is Better Than Competition

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3 Ways It Pays to Work with Your Competition

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What to Learn about Your Competition’s Audience to Grow Your Business

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Can Competitor’s Work Together for Good?

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9 Reasons to Study Your Competition

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10 Ways Small Business Benefits from Smart Automation

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Project Management Tools to Try

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Tools to Help You Automate Competitor Research

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How to Use Automation for Boosting Efficiency

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Tools and Tips for Automating Your Sales and Inventory Process

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Tools and Tips to Help You Automate Social Media Marketing

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Tools and Tips to Help You Automate Email Marketing

Blog Sales Automation Tools and Tips
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Sales Automation Tools and Tips

Blog Your Guide to Creating Facebook Ads That Generate Sales
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Your Guide to Creating Facebook Ads That Generate Sales

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Tools and Tips to Help You Automate Your Marketing

Blog The Ultimate Boost in Productivity: Automation and Outsourcing
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The Ultimate Boost in Productivity: Automation and Outsourcing

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26 Things You Can Automate in Your Business

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8 Things You Should Outsource in Your Business

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3 Reasons to Automate and Outsource

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How to Do More with Less

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What’s Your Customer’s Buying Journey?

Blog Five of the Year’s Best Digital Marketing Trends You Need to Know
March 22, 2021in Blog 0 Comments 0 Likes

Five of the Year’s Best Digital Marketing Trends You Need to Know

Blog How to Create a Blog Post That Drives Action
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How to Create a Blog Post That Drives Action

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Planning Ahead In Your Business

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8 Secrets to Success (and Sales) with your Holiday Advertising

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How To Understand & Identify Your Ideal Customer

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Want To Know How To Use Your Story To Succeed With Facebook Advertising?

Blog We have HUGE news to share with you!
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We have πŸ”₯HUGEπŸ”₯ news to share with you!

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Sales copy not converting? These 3 strategies will help you close the deal.

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What If I Told You Your Business Was Failing Because Of Your Hero Complex

Blog Nothing Lasts Forever
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Nothing Lasts Forever

Blog Creativity can’t be Quarantined!
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Creativity can’t be Quarantined!

Blog In It To Win It!
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In It To Win It!

Blog How do you lead your business through the Coronavirus crisis?
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How do you lead your business through the Coronavirus crisis?

Blog Thoughts On Communication…
March 23, 2020in Blog 0 Comments 0 Likes

Thoughts On Communication…

Blog How to work from home during the Coronavirus: Strategies and tools to stay productive
March 18, 2020in Blog 0 Comments 0 Likes

How to work from home during the Coronavirus: Strategies and tools to stay productive

Blog How Facebook Messenger Bots Are Revolutionizing Business
August 31, 2018in Blog 0 Comments 0 Likes

How Facebook Messenger Bots Are Revolutionizing Business

Blog Businesses Without Mobile Supported Websites Are Losing Money
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Businesses Without Mobile Supported Websites Are Losing Money

Blog 3 Things You Can Do to Stand Out in a Crowded Marketplace
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3 Things You Can Do to Stand Out in a Crowded Marketplace

Blog The Gutenberg Update: What You Should Know About the WordPress Overhaul
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The Gutenberg Update: What You Should Know About the WordPress Overhaul

Blog 130+ WordPress Site Examples of Big Brands in 2018
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130+ WordPress Site Examples of Big Brands in 2018

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Mar 20

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Ready to level up your content game? πŸ“† A content calendar is the secret weapon every small business owner needs!

Here are some tips to get started:

1️⃣ Plan out your content in advance - this keeps you organized and on track!
2️⃣ Use tools like Google Sheets or Trello to create and manage your calendar
3️⃣ Set realistic deadlines and stick to them - your audience will thank you for consistent content!
4️⃣ Repurpose content and plan for seasonal promotions to save time and stay relevant
5️⃣ Look into a scheduling platform (Hootsuite is a great free version if you're starting out!) to schedule and automate social media posts


With a content calendar, you can create high-quality content, stay organized, and promote your business more effectively. Start planning and watch your content strategy take off! πŸš€


#ContentCalendar
#ContentStrategy
#SmallBusinessMarketing
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Mar 18

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Unlock the power of digital with the Canada Digital Adoption Program (CDAP) and help your business grow and thrive!

Experience the power of digital transformation with the Canada Digital Adoption Program (CDAP) and take your business to the next level!

⭐ Unlock up to $15k for consulting with a digital expert to create a tailored digital adoption plan for your business
⭐ Secure up to $100k in 0% interest loans from BDC to fund the implementation of your digital adoption plan
⭐ Utilize a funded work placement program to bring in a skilled student or recent graduate to assist with your digital transformation

Marketing Guardians, your government-approved Digital Advisor, will not only guide you through the grant application process but also create a comprehensive digital adoption plan for your business.

Discover more about the Canada Digital Adoption Program and how it can revolutionize your business technology.

Take our free digital assessment tool to evaluate your business's digital readiness today- link in bio.πŸ’»



#CDAP
#CanadadigitalAdoptionProgram #DigitalAdoptionPlan
#BusinessGrant
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Mar 17

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Attention small business owners! 🚨 Want to take your marketing game to the next level? Here are some additional tips to make your content marketing strategy even stronger:

✍️ Focus on quality over quantity. It's better to create a few pieces of high-quality content than lots of low-quality content.

✍️ Use visuals to make your content more engaging. Include images, videos, and infographics to break up text and make your content pop.

✍️ Repurpose your content to reach new audiences. Turn blog posts into social media posts or videos to reach more people.

✍️ Use data to inform your content. Analyze your audience and their behavior to create content that resonates with them.

✍️ Collaborate with other businesses or influencers to reach new audiences and expand your reach.


By providing valuable and consistent content, you can build trust with your audience, boost your search engine rankings, and turn readers into customers. Plus, you can repurpose your content and create a loyal community of followers around your brand.

#SmallBusinessMarketing
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Mar 17

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Mar 16

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Content marketing aims to encourage your customers to take action that leads to more profits.

By including a call-to-action (CTA) in your content, you can use it to help drive engagement, generate leads, and boost sales. Here are some examples:

πŸ‘‰ Lead Capture: This CTA prompts users to provide their name and email address in exchange for something of value, such as a free download or access to exclusive content. This information is then added to your database for future marketing efforts.

πŸ‘‰ Form Submission: With this CTA, users fill out a form with their details and receive a reward, such as a free download or access to content. This type of CTA can be used to generate leads or as a way to provide users with valuable information.

πŸ‘‰ Learn More: This CTA encourages users to click on a button or link to discover more about your product or service. It often leads to a landing page dedicated to your offer, providing more detailed information to potential customers.

πŸ‘‰ Sign Up for Our Newsletter: This CTA invites users to sign up for your business's email newsletter. This is a great way to provide valuable content to your audience and stay connected with potential customers.

If you're already posting- make the most of it! Including CTAs in your content can turn your readers into leads and, eventually, customers or clients.




#ContentMarketing
#SocialStrategy
#CTA
#LeadGeneration
#SocialMediaContent
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