Testimonials are an exceptional selling tool. They tell potential buyers that you’re trustworthy. They tell potential buyers that your product or service fulfils its promise. Testimonials tell potential customers that you have credibility. And they tell potential customers what they want to hear – that you really can solve their problems.
Testimonials are an effective buying trigger because they offer information about your product or service that you just can’t offer yourself. It’s like a personal recommendation, and it’s worth the effort to get quality testimonials and to use them.
How Do You Get More Testimonials?
t’s quite simple, actually. You ask for them. Most people are afraid to ask for testimonials. They feel it’s pushy or they fear being rejected. The truth is, most customers are happy to give them; they just don’t think about offering. Think about when you have a good or bad experience with a company. If you have a bad experience, you want to shout it from the rooftops. You write reviews; you tell your friends and associates. Maybe you even write a complaint to the company.
When you have a good experience, you say thank you. Generally, we don’t talk as much about the good news as we do about the bad news. However, if someone asks us, we’ll go on for hours about our positive experiences.
So in order to get more testimonials you have to ask. You’ll of course ask all of your happy customers. However, consider also asking experts in your industry to provide a testimonial. Send them a free product or offer a service, then collect the testimonial. It’ll have more power because it’s coming from someone people like and respect. Can you imagine what a ringing endorsement it would be if Martha Stewart wrote a testimonial for your home organization business?
Be Prepared
Many people just don’t know what to say, so consider being prepared with a pre-written testimonial. If they agree that they stand behind the information, they just need to provide a signature and a link. You can then post the testimonial and consider it valid.
Position Your Testimonials Well
There are some key places to position your testimonials. One such location is on your sales page. The testimonials will serve to support a prospect’s buying decision. You can also use them in your newsletter and in email communications. Consider also creating a separate page on your website with testimonials. Place the strongest and most compelling testimonials prominently where they’re sure to be read. To your success!
Is Anything Effecting Your Business’ Credibility?
Download our free “Increasing Your Business Credibility” Guide
How people view your business is paramount to weather or not they will engage with you or purchase one of your products or services. It’s important to consider what kind of picture your everyday interactions and operations paint in the mind of your customer. Ensuring that you’re presenting a cohesive and professional image to your audience ensures that you are holding onto the leads and connections that you make with each person who comes into contact with you.
In this free resource, you’ll discover:
- How to emotionally connect with your customers
- How to get testimonials for your website or blog
- How to master storytelling for maximum credibility
- How to play up your business’s strengths
- …and much more
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If you’re looking to increase the credibility of your business in your marketplace, this resource gives you everything you need!
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