In 2017, Instagram reached over one billion monthly active users and was projected to reach over two billion by 2022. It is also reported that about twenty percent of all internet users are on Instagram. An important statistic to be aware of if you are looking to reach more of your target audience. Instagram is known for its highly visual platform where users share photos, videos, or stories. They also offer direct messages that can be accessed from a smartphone application to increase your reach and engagement further.
Here are four fun ways to use Instagram direct messages to grow and engage your audience:
Video and Voice Responses
Create a short video response to their questions, or anything you know will be helpful to them. These can be done live and edited to be repurposed as direct messenger marketing content. The more you take advantage of the different mediums, text, pictures, or video, the more authentic and genuine your business will be perceived as.
Thank You Messages and Follow-Ups
Thanking your audience for joining Instagram live events, liking your stories, or following your page is a great way to improve audience engagement using direct messages. This is because it shows your customers or target audience that you value them enough to take the time out to message them—giving them further incentive to engage with your business.
Send Top Followers Rewards
Sending those who make your success happen acknowledgment and praise only solidifies your success more. That is because every successful business realizes that they would not be here today without their customers. Being generous while expressing gratitude increases your authenticity and creditability– making your current customers want to stay around and share your business with their friends and family.
Another powerful way to use Instagram direct messages to improve your business is to find influencers. Many influencers use Instagram due to its visual aspect and ability to reach many around the world. Be sure to take the time to research them with relevant keywords and hashtags, review their comments and see how active they are without asking for analytical information. You can quickly tell what it will be like working with an influencer due to their activity. If they don’t respond as often as you like, there is no reason to believe they will do better for you.
Using Instagram direct messages can be a fun way to engage your audience and increase your conversations. Sending new follower thank you messages, rewards, or special discounts and setting up FAQ bots are just a few essential ways to take advantage of Instagram direct messages.
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