While Instagram and Facebook offer similar features, it is important to highlight the differences to pick the right one or use them efficiently to market to your target audience. Choosing the perfect platform is only as successful as your knowledge and understanding of using it or creating highly engaging story content. The story features offered on each platform are slightly different and can provide many different outcomes depending on your niche and goal as a business.
Here are the important differences to know between Instagram and Facebook stories:
Slightly Different Interface and Feature Options
Instagram is often slightly easier to use, but there are not many differences beyond the layout and art style. The main difference includes the amount of picture and video filters Instagram offers compared to Facebook. Instagram also allows you to go live, and it still appears within your stories section, unlike Facebook, where it will appear in the newsfeed. However, the benefit to Facebook posting the live to the newsfeed means it will last forever, but at that point, it is no longer a story, and you would need to create a new story to promote the video.
Age and Amount of Active Users
Instagram is for a younger audience, while Facebook is slightly older. The age range for Instagram includes those between eighteen and thirty-four, and Facebook consists of those between twenty-five and forty-four. Facebook’s audience is larger and more diverse because they created the option to make a business page and many different groups related to your niche or industry. Unlike Instagram, you only have one profile and a highlights section that heavily relies on hashtags to gain more views and exposure.
Group and Community Building Priorities
Facebook is better at this, and using stories allows you to beat the timeline algorithm by keeping you near the top of your follower’s news feed. In addition, Facebook group stories inspire user-generated content and get your target audience more involved and engaged.
Return on Investment
Facebook has the best return on investment for any social media platform due to its ads and the high number of users. While Instagram has the same ads, they don’t have the same daily active users or diversity.
Don’t waste time any longer struggling to pick between Instagram and Facebook. As you can see, each of them provides its own benefits. If you have the time, using both is a great strategy; however, adopting either will still bring you success as long you use them correctly. Take the time to test both and be sure you know where your target audience lives the most to make the best and most optimal decision.
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