By far, the number one platform to take advantage of for social media stories is Instagram. However, while Snapchat was the first, that does not make them the best. Instagram has nearly double the number of active users compared to Snapchat – making it not even a close comparison.
Almost eighty-seven percent of its nearly billion monthly active users post stories. Even better, a quarter of millennials and generation Z who use the platform say they use stories to find and purchase new products. So if you are a business not taking advantage of Instagram Stories, you should get right on it.
Here are five steps to posting your first Instagram story:
Step One: Plan Your Content
Always have a plan before you upload or record a story. You want to be sure everything you share is not only valuable but entertaining and engaging. The more you plan it out, the more likely you will have well-rounded stories to share sustainably.
Step Two: How to Upload or Record a Story
Find the plus icon from the Instagram application. The plus icon is currently located on the top right of your profile. You can also create a story by selecting the plus icon below your profile picture where it says “Your Story” when you open the app or swipe with one finger all the way to the left for the camera to open. Then from the bottom, select “Story.”
Step Three: Upload or Record Your Content
Now you can either upload your previously recorded story, take a picture, record a video or go live. Select or hold down the white circle in the middle to take a picture or record your video. Select the box in the bottom left field to upload content and choose the content you would like to upload from the new window selections. Select the filters from the button next to the record or capture button to edit your content.
Step Four: Personalize and Enhance Your Story
After taking a picture or recording your story, you can enhance it with stickers, emojis, text, and music. Tap the center of the picture or video to add text, change the font style, size, and color or add motion. Select “Done” from the top right of the screen when you are finished with the text. Then you have an option to add a link, save the story, add stickers, and do other things you can do via the menu located in the top right of the story.
Step Five: Tap Publish and Watch Your Metrics
Select ” Send to ” from the bottom right corner. Then, select ” Send to ” from the bottom right corner. Next, select ” Send to ” from the bottom right corner – once you add in features that increase understanding and engagement, select “Send to” from the bottom right corner. Then select “Share” next to “Your Story” and profile picture. From here, you can even choose to share it with others.
Don’t neglect your Instagram stories any longer with these five easy steps. Instagram stories are a valuable resource to better market and increase your sales or engagement among your target audience. In addition, stories allow you to make your products, services, or business more interesting, personable, and trustworthy.
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