Are you one of the misinformed folks who think that email marketing is dead or does not work anymore? Perhaps you are not seeing the results you want and, thus, feel like your investment has gone to waste. In reality, email marketing is not dead. In fact, it’s more profitable than ever. But there is no doubt that it’s changed.
It has become more dynamic and sophisticated in many ways, and the latest digital technologies allow you to engage with clients in ways you couldn’t before. Email marketing is far from dead. It’s thriving and for good reasons.
The following are six reasons why email marketing is still relevant and beneficial today:
It’s the Most Preferred Communication
Channel According to recent data, 99% of consumers check their email every day, preferring it by 40% over other communication channels. This fact alone suggests that email marketing remains a powerful way of reaching consumers. It is much easier to get your message across when your target audience is willing to read and engage with it. If you know they won’t answer a phone, why would you choose this form of communication to reach out to them?
High ROI
Email marketing, when done right, offers a very high ROI. A Data and Marketing Association report showed that it averages $36 for every dollar spent. As the costs associated with email marketing are lower than other forms of digital marketing, it makes sense to invest more in this channel.
Personalized and Targeted Content
Email marketing allows you to target your audience and send personalized messages and customer-specific content. Using strategic personalization increases engagement and conversions by segmenting your email list and personalizing your messages.
Increased Web Traffic and Sales
Email marketing can increase website traffic and sales, especially when you include links to your website and product pages in your emails.
Cost-Effective
Compared to conventional advertising methods, email marketing is more cost-effective. With no printing or shipping costs, email marketing campaigns are a low-cost way of reaching a vast audience.
Allows for Analytics and Tracking Progress
With email marketing, you can track your progress and success. You get access to analytics such as open rates, click-through rates, and unsubscribe rates, which enable you to refine and improve your strategy.
Email marketing still offers the essential benefits of personalization, targeted messaging, and cost-effectiveness, which many other marketing tactics don’t. Reaching customers effectively with email remains a robust tool for any savvy marketer. Don’t be discouraged if you have not had success with email marketing before. Try to learn from your experience and make adjustments where necessary. Email marketing will pay off in the long run and ensure you and your business experience a strong return on your smart investments.
Be Careful of These Marketing Misconceptions!
Download our free “Marketing Misconceptions to Look Out For” Guide.
The idea of a “one size fits all” tactic when it comes to marketing is one of many common misconceptions and one that creates serious consequences too. It implies that the same strategy works for every customer and effectively ignores the nuances between different target markets. This leads to missed opportunities and reduced efficiency and is ultimately detrimental to the success of your company.
In this free resource, you’ll discover:
- The process of achieving your marketing goals
- Tips on how to elevate your SEO strategy
- Marketing misconceptions to avoid
- and much more!
Get Instant Access Today…
Sign up below to get access to your free resource.
