If you are not integrating your blog posts to your social media platform, then it means that you are not getting as much traffic as you should. Blog posts and social media are both important aspects of getting yourself heard and seen. Integrating your blogs into your social media platforms may just end up helping you save up on the finances that you would have used to promote your blog posts.
Your blog can be spotted through the use of SEO and social media. Blog posts are longer and more informative while social media posts are precise and short.
Sharing your blog post on social media is not the only thing that you will have to do in order for you to be spotted. You have to make sure that you have written content that is worth sharing and you should also use a catchy phrase on your social media page which will be able to capture the mind of your audience.
So, what are some of the things that you can do in order in order to fully integrate your blog post into your social media page?
1. Use hashtags
Hashtags are pretty much popular in social media and they are a great way to launch a campaign. Hashtags enable you to be visible. This is a great way to incorporate the keywords which best explain what you are sharing. Sharing relevant hashtags will help your blog to be easily found.
2. Come up with creative titles
You do not want to be lost in the crowd when your readers are looking for information that is related to your niche. Come up with creative titles to avoid looking boring. Ask yourself, would you give the title that you have come up with a second glance? Would it entice you to keep reading and eventually share the post?
Not only should your titles be on point, but brilliant content should also back it up.
3. Make sure that you have social media widgets on your blog
If your content is great, your readers will share it. When they share your blog posts they attract new readers, and new readers attract other new readers.
Why is it important to integrate blog posts into your social media platforms?
For one, it is the best way to keep track of your performance. Social media is the best way to understand your clients or readership. You can check on the kind of content that they share most and get an understanding of what captures people’s minds. Having this kind of information will give marketers insight on what to write about.
You get to know what your audience thinks. Social media is all about engagement and having conversations. Any good business person or entrepreneur is interested in finding out what their customers or clients think about them. The messaging and comment section enables that. It is not enough for them to post their views you should also make sure to respond.
Connecting your blog post to your social media platform and using them together is a major step towards being more visible and attracting an even bigger audience.
Until the end of November, we will be talking exclusively about content marketing.
We’ll walk you through all the details of not only what it is, but more importantly what you can do to use content to market your business, your products, and your services. We get into the “how to” details and we have plenty of strategies you can try for yourself.
We’ve prepared a workbook to help you prepare a content marketing plan. Download it for FREE.
DOWNLOAD OUR FREE WORKBOOK: Content Marketing Plan
