Tips for Developing the WOW Factor for your Brand

Your business is more than the goods and services you sell, it’s also the personality behind the business. This is communicated by your branding which includes your logo, the vibe, and the overall tone of your business. This information can be communicated directly or indirectly through your marketing.

Your brand should be an intentional reflection of what your business stands for, offers to its customers, and what sets it apart from other businesses. When your business markets to customers in clever and unique ways, the wow factor tends to get noticed. Here are some tips for developing the wow factor for your unique brand.

Tip: Understand psychology– You don’t have to get a degree in Psych to develop the wow factor for your brand, but understanding how to get people to notice you helps. Using basic psychology principles for sales, marketing, and customer engagement can help you make intentional brand decisions that deliver the wow factor.

Did you know? Did you know Disneyland purposefully pipes scented air into specific areas of the theme parks? The scents help build a connection between what customers see, smell, and feel as they enjoy the happiest place on Earth. It’s no coincidence that you smell fresh baked cookies on Main St. USA, or that very specific and unique smell each time you board the Pirates of the Caribbean ride.

Tip: Use Color to Your Advantage– Color elicits specific emotions. Choosing a consistent color for your branding and building a cohesive branding kit, including fonts, images, and layouts can help you stand out and reach more people. When your branding is consistent across all digital platforms it also solidifies brand awareness.

Maximize current trends when creating your website and social media. Stay on top of changes in the digital field and be an early adopter for new and improved online marketing strategies.

Did you know? Did you know many websites became obsolete when their content wasn’t mobile friendly? Optimizing websites to be viewed on the small screen was an important marketing strategy shift and businesses that didn’t make the switch soon enough lost their competitive edge.

Tip: Talk to Your Audience– Social media platforms like Instagram, TikTok, Snap Chat and others rely on short digital clips to engage audiences. A lot of information can be packed into a 60 second or less snippet. Using your social media platform to talk to and engage your audience rapidly increases brand awareness and sales. The faster and better customers feel connected to your brand, the more loyal and willing to buy they become.

Did you know? Did you know hosting live events on social media is an easy, low or no-cost way to talk directly to your audience. Hosting live events, launches, behind the scenes sneak peeks, or Q & A events help customers feel exclusive and special which boosts your overall popularity with your social media platform. This often leads to more promotion by the platform and more eyes on your content.