Creating a well-thought-out brand, determining your online platforms and releasing your first bit of content is just the beginning of building an online presence. In order to get noticed, you’ve got to be engaging, relevant, and provide consistent value. There’s nothing one-and-done that will get you noticed.
Use these tips to keep your online presence fresh and exciting.
Tip #1: Infuse personality into your content
The more connected your personal and professional brand, the easier it is to keep creating fresh and exciting content. You don’t have to divulge every last detail of your personal life, but to the extent you’re willing, allowing people to know more about you or your staff personally can enhance your engagement and provide access to easy-to-create content.
Example: Do you love to ski? Try taking your brand on the mountain with you. Film behind the scenes content or strategically infuse your goods and services into a day on the slopes. The combination of your personal and professional style will set you apart from others.
Tip #2 Find a cause you care about
Partnering with a cause you care about can help you showcase value to your customers while giving back to your local or global community. Partner with a non-profit, offer a portion of your proceeds, or a coupon for customers to support your worthy cause.
Example: If your life has been touched by an illness or disease that could be relatable to others, consider showcasing your support to a charity that can help educate your customers or provide valuable information about resources they or someone they love may need.
Tip #3 Become an early adopter
One of the easiest ways to get noticed on social media is to become an early adopter for new tools and features on your various platforms. Accounts that participate in new and innovative enhancements on social media platforms generally get accelerated status and more views.
Example: When Instagram began featuring their reels feature, accounts that made them a priority saw a significantly larger reach and more page views than those slower to adopt the feature.
Tip #4 Ask your tribe for what they want
Getting curious with your customers about what they want more of can help you keep content and information fresh and exciting. Occasionally ask questions or run a poll to see what your tribe enjoys from you online.
Example: Platforms like Instagram have questions boxes, polls, or other features that allow you to engage your followers. Pay attention to your direct messages to see who has questions and which posts are getting more traction.
How to Be Sure Your Online Presence Gets Noticed
Let's be honest, your online presence is the heartbeat of your business. It’s not just about being online; it’s about standing out in a sea of competitors and ensuring your brand gets the attention it deserves. Did you know that over 63% of purchases start online, regardless of whether the transaction happens on the internet or in-store? Your customers are searching for solutions, and a strong online presence ensures they find you before anyone else.
Download our Ebook for tips and tricks on how to ensure your online presence doesn't go unnoticed.
