Before you can dazzle your customers with your online presence, you’ve got to decide where you want to be seen. Your business could be brick and mortar, strictly online, or a fusion of both. Regardless of where your customers come to buy goods and services, it’s also important to engage customers via social media, email, or other online platforms.
Choosing which platforms to use to reach customers is important. For example, there are well over 23 regularly used social media platforms used by billions of people. Knowing where to put your efforts can feel overwhelming and it’s simply not possible to cover every platform.
Choose the Platforms that Work Best for You
Thinking about which platforms to use for your online presence can be pretty simple when you narrow things down. Consider these factors when making your decision:
Do you already have a favorite social media platform you use regularly? If you find yourself already using a popular platform, it makes sense to create a business profile and go from there. The benefits of using a social media platform you know, like, and trust, are user friendliness, genuine interest in the platform, and ease of integration into your schedule.
What platforms make sense for your brand? Every platform has advantages you should consider as they relate your brand. What’s the best way to showcase your goods and services? If videos represent your brand well, you may want to use platforms like TikTok or YouTube. If still imagery is best for your biz, perhaps a blog or using Instagram. Consider the best way to wow your customers and find a platform that is compatible.
Where are your customers engaging? If you love reading blogs, but your target audience is typically found on Facebook. It may not make sense to invest time and energy in a fancy blog. Knowing the demographics of your customer base can help you choose the platform your customers prefer and engage with them there.
How much time do you have to engage your tribe? While you can automate many aspects of your online presence, real-time and meaningful engagement ranks higher on social media platforms. Consider how much time you have to commit to your online presence and how that translates to the platforms you want to use. Studies show regular posts and direct connections with followers increase your reach and
engagement overall.
How to Be Sure Your Online Presence Gets Noticed
Let's be honest, your online presence is the heartbeat of your business. It’s not just about being online; it’s about standing out in a sea of competitors and ensuring your brand gets the attention it deserves. Did you know that over 63% of purchases start online, regardless of whether the transaction happens on the internet or in-store? Your customers are searching for solutions, and a strong online presence ensures they find you before anyone else.
Download our Ebook for tips and tricks on how to ensure your online presence doesn't go unnoticed.
