Let’s talk about motivation. It’s great when you have it, right? Those bursts of energy and focus that push you to take action and get things done. But what about the days when it’s gone? The ones where you’d rather bingewatch TV or scroll endlessly on your phone instead of working toward your goal?
That’s where defining your “why” comes in. Your “why” is the deeper reason behind your goal—the purpose that gives it meaning. It’s the emotional anchor that keeps you committed, even when motivation takes a vacation. If you want to achieve big goals, you need a strong “why.” Let’s dive into why it matters and how to uncover yours.
What Is Your “Why”?
Your “why” is the reason behind your goal. It’s not just what you want to achieve but why it matters to you.
For example:
● Goal: Lose 20 pounds.
○ Why: To feel healthier and have more energy for your kids.
● Goal: Start a business.
○ Why: To create financial freedom and help others solve a problem.
● Goal: Write a book.
○ Why: To share your story and inspire others.
It’s not about surface-level answers like “because it sounds good.” Your “why” digs deeper, connecting your goal to your values, priorities, and identity.
Why Your “Why” Is So Powerful
- It Fuels Long-Term Commitment
Motivation is like a match—it burns bright, but it doesn’t last. Your “why” is the slow-burning fuel that keeps the fire going. It reminds you why you started and helps you push through when things get tough. - It Builds Resilience
Life isn’t going to hand you success on a silver platter. Setbacks and obstacles are part of the deal. But when you’re connected to a meaningful “why,” you’re more likely to bounce back and keep moving forward. - It Simplifies Decision-Making
Ever feel pulled in a million directions? Your “why” acts as a filter, helping you decide what deserves your time and energy. If an opportunity doesn’t align with your purpose, it’s easier to say no and stay focused.
The Research Behind “Why”
According to a study published in the Journal of Personality and Social Psychology, individuals who connect their goals to intrinsic motivators— things they value personally—are significantly more likely to succeed than those driven by external rewards.
In other words, chasing a goal because it genuinely matters to you (intrinsic motivation) is far more effective than doing it for praise, money, or approval (extrinsic motivation).
How to Discover Your “Why”
A mission statement keeps your purpose front and center, especially on tough days.
Ask Yourself the Right Questions
Start by writing down your goal. Then, ask yourself:
○ Why is this important to me?
○ How will achieving this goal improve my life?
○ What will happen if I don’t achieve it?
Don’t settle for the first answer. Keep digging until you uncover the emotional connection.
Example:
○ Goal: Save $10,000.
○ Why? “To have a financial cushion.”
○ Why does that matter? “Because I want to feel secure.”
○ Why is security important? “Because I grew up in a financially unstable household, and I want to break that cycle.”
Look for Patterns
Your “why” is often tied to your values—things like health, family, freedom, creativity, or growth. Pay attention to recurring themes in your answers.
Turn It into a Personal Mission Statement
Once you’ve identified your “why,” put it into words. For example:
○ “I’m committed to improving my health so I can be active and present with my family.”
○ “I’m building my business to create financial freedom and inspire others to follow their dreams.”
Examples of “Why” in Action
● The Fitness Journey: A parent who wants to get fit might start out saying, “I want to lose weight.” But their real “why” is wanting to live longer and stay active with their kids. This deeper purpose keeps them committed, even when workouts feel like a chore.
● The Entrepreneurial Dream: Someone launching a business might say, “I want to be my own boss.” But their “why” is creating opportunities for others in their community. That purpose gives them the resilience to navigate the ups and downs of entrepreneurship.
Tips for Staying Connected to Your “Why”
- Write It Down and Keep It Visible
Put your “why” somewhere you’ll see it daily—on your bathroom mirror, your desk, or as your phone wallpaper. - Revisit It Regularly
Life changes, and so do goals. Schedule time to reflect on your “why” and make sure it still resonates. - Share It with Someone You Trust
Talking about your purpose with a friend, mentor, or accountability partner helps reinforce it. They can remind you of your “why” when you’re struggling.
Your Next Step: Define Your “Why”
Now it’s your turn. Grab a pen and paper, and write down one big goal.
Then, ask yourself:
● Why does this goal matter to me?
● What’s the deeper purpose driving me to achieve it?
Take the time to uncover your true “why”—because it’s the key to long-term success.
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From Vision to Reality: The Science of Achieving Big Goals
Welcome to From Vision to Reality: The Science of Achieving Big Goals. This isn’t just another list of generic tips. It’s a step-by-step blueprint grounded in evidence-based strategies that actually work. Whether you’re aiming to start a business, write a book, or run a marathon, these tools will help you stay focused, overcome procrastination, and keep moving forward. Sign up to download below!