Building Opt-In List is an essential part of digital marketing. Every successful online business has a list of subscribers and uses it to profit online. Building an email list may sound easy – you just purchase an autoresponder service, create a few messages, place a subscription form on your website and drive visitors to your subscription form.
Although these steps are simple, building a list is not easy. Traffic can sometimes be a problem even for more experienced online marketers.
Someone with little experience in online marking may struggle to drive the traffic necessary for building a profitable opt-in list.
Getting enough traffic for list building is not the only problem. Many people overlook the importance of keeping constant contact with all members of your list. People tend to be forgetful, and if you don’t contact them often, they can easily forget that they even subscribed to your list! And worse, when you email them, and they have forgotten you, they will flag you as a spammer, which could lead to your domain being blacklisted.
To solve the traffic problem, many people buy a list of leads. Buying leads can save a lot of time necessary for list building. Buying leads can be beneficial, and many marketers use this method, but there is a catch.
Many people don’t like the idea of their email or other contact info being sold. And once, when they subscribed, there probably was a privacy statement saying that their contact information was safe and would never be rented, sold, or used for any purpose. It is possible, though, that they were lied to or tricked. Subscription forms without privacy statements have a lot lower conversion rates, and these subscribers are often not very responsive.
Another fundamental reason why leads should not be bought is that you can never be sure if you are purchasing a safelist.
People willing to profit quickly can easily sell blacklists. They use spam robots to collect as many emails as they can online, but instead of sending spam, they decide to earn some money by selling those emails. This is even worse because marketers who purchased this list will be accused of spam!
Successful (and reputable) digital marketers know the value of responsive leads and will not sell them.
They have worked hard to build their list and create a relationship with all members. It is unlikely that they will risk his reputation and trust by selling a responsive list. Therefore, when buying leads, it is more likely that you will get a non-responsive, poor-quality list.
On the other hand, it is possible that these leads are fully aware of selling and that they agree with it. In that case, buying leads is ok, but you never really know.
If you are interested in buying leads, always use your due diligence whenever you come across some lead selling offer. Make sure you purchase opt-in leads (double opt-ins are even better) and that all of them know a new list owner. If you are not sure of the latter, approach your new leads carefully and even consider asking them to confirm their subscription again. You can lose some leads this way, but it’s much better than risking spam accusations.
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